Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies hold permission to market their products directly to consumers. Direct-to-consumer pharmaceutical advertising is broadly divided into three types – product claim advertising, reminder advertising, and help-seeking advertising. No product is mentioned for help-seeking advertising.

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pharmaphorum

JUNE 15, 2022

Tech startup Proximie has raised $80 million in third-round financing that will be used to further develop its augmented reality platform, which allows surgeons to share best practices with other clinicians anywhere in the world. The post Digital operating room developer Proximie raises $80m appeared first on.

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World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Ask current patients what drove them to get an Rx for a branded product (MS drug). Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand.

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The Pharma Data

DECEMBER 3, 2020

4, 2020 /PRNewswire/ — Body Doctor specializes in eye-care, eyelid hygiene products and have transformed the market for eye compresses and continue establishing a pedigree of bringing innovation to the sector with an antibacterial fabric thanks to the partnership with Polygiene®. About Body Doctor. STOCKHOLM , Dec.

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Pharmaceutical Technology

JUNE 29, 2022

For hundreds of years, we have found myriad uses for microbial enzymes in manufacturing – from food, drink, and household products to a range of industrial applications. Continuing advancements within this field deliver new hope to doctors and patients, transforming disease outcomes for previously incurable indications.

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The Pharma Data

AUGUST 22, 2021

In the early days of the COVID-19 pandemic, doctors in Wuhan noticed something surprising. “There’s often a phenomenon that doctors report anecdotally, or that’s mentioned in passing in a particular research paper, and that provides a clue – a hook,” he said.

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pharmaphorum

FEBRUARY 10, 2021

A new EU-funded project called In Silico World aims to encourage the use of simulation for drug and medical device development. The solutions will target medical products to treat osteoporosis, tuberculosis, multiple sclerosis, coronary stenosis, cerebral aneurysms, mammary carcinoma, and COVID-19 infection, among the others.

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XTalks

OCTOBER 19, 2023

An assay development scientist combines deep biological and biochemical expertise with practical laboratory skills to develop tests that can answer specific biological questions or drive the drug discovery process. Related: Pharmaceutical Scientist Jobs: What to Know Before Applying What Does an Assay Development Scientist Do?

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Pharmaceutical Technology

JANUARY 29, 2023

The National Medical Products Administration (NMPA) of China has granted conditional approval for two domestically developed oral drugs to treat Covid-19. The two oral small-molecule drugs Xiannuoxin and VV116 have been developed to treat mild to moderate Covid-19 adult patients.

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Pharma Mirror

FEBRUARY 28, 2021

NLP and social graphs are effective instruments to speed up investigator recruitment and ensure timely pharmaceutical product releases. Read how NLP can leverage the power of unstructured data and help find doctors-influencers that can substantially provide assistance to a clinical trial.

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The Pharma Data

OCTOBER 26, 2020

MedTech Outlook’s article, “Innovative Products to Aid Surgeons in Treating Patients,” stated, “Innovation and precision are two key factors that the team at Zavation swears by while designing and manufacturing each of these products. ABOUT ZAVATION MEDICAL PRODUCTS, LLC. .

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pharmaphorum

AUGUST 4, 2020

to develop an intra-uterine sensor system and generate clinical data that could be used for European approval. If the data support European approval, the sensor would be the company’s first product on the market. ” The post VivoPlex raises funding to develop intra-uterine sensor appeared first on. .

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The Pharma Data

SEPTEMBER 4, 2020

Dr Moncef Slaoui, the leading doctor involved with Operation Warp Speed, has said it is unlikely a vaccine for the US will be ready by November. . Vaccines usually are in trial for years, so getting an effective treatment out by mid-2021 will break most norms of vaccine development. Air Force photo/Senior Airman Areca T.

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World of DTC Marketing

JUNE 24, 2021

Safety pages on Pharma product websites continue to have high utility. Only requirement in TV ads should be for “boxed” products. To portray patients, mindless people who blindly believe DTC TV ads and rush to their doctor to ask for a product are inaccurate. That’s pretty telling.

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World of DTC Marketing

APRIL 23, 2021

Patients are finally returning to their doctors, and some DTC people really believe they will go to their doctor and ask for an Rx. I’m surprised that an agency hasn’t developed an app to monitor social media posts around certain keywords for pharma.

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World of DTC Marketing

FEBRUARY 15, 2021

The money that GSK is using on TV ads for this product could have used to develop a real kick-ass digital program. One of the features I do like is the “find a doctor” feature. The online health seeker just enters his/her zip code and can find a doctor to help diagnose possible sever asthma.

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World of DTC Marketing

MARCH 6, 2022

Little is known about the peer-reviewed publications related to digital health products and services, how their potential for impact has been measured, and whether patients with the greatest burden of disease have been studied even by leading companies in the marketplace. Heath Affairs. What about patients?

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World of DTC Marketing

FEBRUARY 3, 2022

If you work in an agency, your job is not to develop a website or TV spot. 2wo: The pharma product website is a living entity. Content that’s not being read needs to be removed and added as the noise around your product increases. What do they think about competitors’ products? What do they read?

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The Pharma Data

JUNE 1, 2022

has been appointed Senior Vice President and Head of the Company’s Vaccine Research & Development (R&D) organization effective August 1, succeeding Kathrin U. Chief Scientific Officer and President, Worldwide Research, Development and Medical of Pfizer. “I Pfizer Inc. NYSE: PFE) today announced that Annaliesa Anderson, Ph.D.,

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pharmaphorum

DECEMBER 21, 2021

During the course of the webinar, Keefer explained how specialty sites, with deep knowledge on one or certain groups of Rare Diseases, are crucial for further progress in drug development to progress the number of treatments available to Rare Disease patients and to provide support to those individuals. The potential to leverage genomic data.

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World of DTC Marketing

FEBRUARY 8, 2022

But in a rush to develop some apps, there are dangers. Vastaamo has filed for bankruptcy but left many Finns wary of telling doctors personal details, says Joni Siikavirta, a lawyer representing the company’s patients. For now, however, it’s “try this app at your own risk” as developers look to cash in.

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World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. First there is the cost of developing an app. If, for existence, a pharma developed app requires patients to “check-in” everyday it could be a reminder that they are living with a chronic health issue.

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World of DTC Marketing

JANUARY 26, 2022

FutureReadyHealthcare listed the following key findings: 77% of HCPs use digital channels primarily for personal learning and development. The one-size-fits-all approach will no longer work, and pharma companies will have to invest in greater personalization at scale and build better content development and operations capabilities.

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XTalks

MARCH 6, 2024

Sight Sciences is focused on developing and commercializing innovative solutions for eye diseases like glaucoma and dry eye disease to transform care and improve patients’ lives. Prior to Sight Sciences, he was at Alcon for 15 years in roles with increasing responsibility, including Senior Product Manager, Global Franchise.

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World of DTC Marketing

OCTOBER 11, 2021

2wo: Talk as a person, not as a corporation trying to “sell” someone a product. 3hree: Your product website is a KEY part of your DTC. 4our: Use social media to listen to your audience and develop a content plan based upon their comments/concerns and questions.

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Drug Discovery World

DECEMBER 2, 2022

The UK Medicines and Healthcare Products Regulatory Agency (MHRA) has approved a CBD/THC combination treatment under its Named Patient programme and other compassionate areas. NanaDol will be available to patients in the UK through doctor prescription only for pain (including cancer-related bone pain).

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World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. One of the most underused tactics is your product website. DTC marketers should be listening to social media and quantifying opportunities to develop content around concerns or comments.

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pharmaphorum

APRIL 8, 2021

COVID-19 has been a trial-by-fire showing just how quickly drugs and vaccines can be developed under the right circumstances – but there is much to do to ensure this progress is not lost, said speakers at WIRED Health 2021, including the CEOs of BioNTech and BenevolentAI. . Remember, in 2020 much more people died from cancer than COVID-19.

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World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. To their doctors for problems, follow-ups, and treatments because of the pandemic. This can help your agency develop a more effective media strategy to reach each segment on and offline.

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World of DTC Marketing

AUGUST 10, 2021

It’s reasonable to believe that, because of the COVID surge, people are once again putting off some treatments and canceling appointments with their doctors. In reviewing content for product websites, I found that they are too long, too medical, and don’t really talk to people.

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The Pharma Data

AUGUST 3, 2021

The company supplemented its own research and development capabilities and medical pipeline with further high-profile partnerships, among others in the fields of quantum computing and data science. Boehringer Ingelheim has co-developed and markets JARDIANCE ® together with Eli Lilly and Company. billion EUR. billion EUR.

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World of DTC Marketing

AUGUST 13, 2020

While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. You need people who can understand what your brand is trying to do and develop an online strategy that checks all the boxes. Now would be a great time to build your emarketing team.

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Drug Discovery World

SEPTEMBER 16, 2022

A female-led start-up developing a live biotherapeutic product to address infant gut needs, has raised £1.3M ($1.5M) in equity and grant funding. . In collaboration with the Centre for Process Innovation (CPI), the company is creating a live biotherapeutic product for babies when breast milk is not available. .

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World of DTC Marketing

SEPTEMBER 18, 2020

In most cases, their mind is going in a thousand directions at once and they might not hear a word their doctor says. When I was at Lilly I developed a CD-ROM to be handed out by Oncologists for patients who were just starting treatment. Most Oncology product websites look like an ad from a medical journal which turns patients off.

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The Pharma Data

JUNE 29, 2021

AstraZeneca today appointed Dr. Susan Galbraith to lead Oncology Research & Development from initial discovery through late-stage development. Over the past decade at AstraZeneca, she has developed new medicines that have transformed care and improved the lives of patients around the world.

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Drug Discovery World

JULY 28, 2023

A report by University of Queensland (UQ) researchers has warned a global crisis of antibiotic resistance is inevitable, despite promising developments in new antibiotics. Sixty-two new antibiotics in development is still very low compared to almost 2,000 in the cancer drug pipeline.

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World of DTC Marketing

JANUARY 1, 2022

2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. Invest in product websites with content and usability studies. It’saper to bet on a small molecule in development than add more money to R&D.

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