World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. I have been developing, for clients, a patient journey map from awareness to asking for an Rx based on research with current customers. DTC managers are often surprised by the results. It’s not more T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

APRIL 7, 2021

Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Pfizer is even taking a step further saying they no longer need a partner in developing future vaccines. Wall Street only cares about one thing; profits and sales outlook.

Vaccination 162

Vaccination Vaccine Doctors Doctor 162

pharmaphorum

FEBRUARY 3, 2022

India’s Dr Reddy’s Laboratories has joined the growing list of pharma companies that are looking to tap into the market for medical cannabis, buying German developer Nimbus Health for an undisclosed sum. The two drugs were developed by medical cannabis pioneer GW Pharma, which was acquired by Jazz last year.

Licensing 118

Licensing Licensing Marketing Medicine 118

World of DTC Marketing

AUGUST 10, 2021

There is a HUGE opportunity for pharma companies to help sort through all the misinformation and talk to patients as people, not sales targets. It’s reasonable to believe that, because of the COVID surge, people are once again putting off some treatments and canceling appointments with their doctors.

Production 180

Production Pharma Companies Doctors Doctor 180

pharmaphorum

MARCH 15, 2022

The shift to virtual alone has already had a profound impact on all conference stakeholders: medical societies themselves, doctors, patients, commercial partners, and professional conference organisers (PCOs). Doctors want a choice. Part 2 will assess possible scenarios for 2022 and beyond. Lessons learnt 2020-2021. yes; and 15.7%

Doctors 105

Doctors Doctor Cardiology Allergies 105

pharmaphorum

NOVEMBER 30, 2022

The biggest gathering of pharma companies in Europe right now on the commercial side, the Veeva Systems Summit permits the sharing of best practices and of new ideas. Facts that they gleaned included: Across Europe, only 52% of HCPs will accept a visit from a pharma company (i.e.

Life Science 98

Life Science Pharma Companies Sales Marketing 98

pharmaphorum

JANUARY 24, 2022

Francisco Partners is picking up a range of databases and analytics tools – including Health Insights, MarketScan, Clinical Development, Social Programme Management, Micromedex and other imaging and radiology tools – for an undisclosed sum estimated to be in the region of $1 billion.

Radiology 110

Radiology Marketing Genome Genomics 110

pharmaphorum

DECEMBER 15, 2021

Going from the vital activity of patient engagement to the more encompassing state of patient centricity requires big steps in the evolution of new-drug discovery, development, and delivery. It is drug developers, patients, advocates, and caregivers in active conversations—more likely to involve clean sheets of paper than prepared scripts.

Pharma Companies 145

Pharma Companies Development Medicine Clinical Trials 145

pharmaphorum

OCTOBER 11, 2022

As it turned out, pharmaphorum’s launch coincided with digital’s early permeation of the healthcare industry. “[Digital] was becoming an increasing feature of our content, whether we were talking about what patients were doing in the industry, what tech companies were coming in, et cetera. Healthcare’s early digital transformation.

Pharma Companies 98

Pharma Companies Medicine Doctors Doctor 98

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Chhattisgarh lies in the central part of the country. You should have a fair enough idea of the number of retailers, doctors, hospitals etc. The doctor should appreciate your way of presentation and the quality of products.

Doctors 40

Doctors Doctor Production Manufacturing 40

pharmaphorum

JANUARY 6, 2021

Lanifibranor is also taken orally, making it convenient for patients and Inventiva is hoping to offer a choice of two doses offering doctors the ability lower the strength of the medication to control side-effects such as oedema. billion annually if approved.

Gene Silencing 52

Gene Silencing Regulation Pharma Companies Doctors 52

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 115

Branding Doctors Doctor Compliance 115

XTalks

DECEMBER 20, 2023

These advancements and trends addressed important industry challenges and offered opportunities to foster innovations and solutions in areas including drug development, healthcare and medical devices. Top 30 Pharma Companies in 2023: Statistics and Trends Xtalks assembled a comprehensive list of the top pharma companies in 2023 by revenue.

Life Science 59

Life Science Clinical Trials Clinical Trials FDA Approval 59

World of DTC Marketing

JANUARY 26, 2021

Ask a diabetes patient which pharma company is the leader in diabetes therapy? You’re likely to hear a whole range of answers because no company has moved forward with content that ensures they become the standard for online diabetes patients. 2wo: What’s the relationship between TV DTC and a product website?

Branding 180

Branding Production Marketing Pharma Companies 180

pharmaphorum

SEPTEMBER 16, 2021

The decision by shareholders has been greeted with consternation by health charities, public health specialists and doctors organisations, which have mounted a campaign against placing a pharma company in the hands of a big tobacco group.

Scientist 90

Scientist Production Marketing Pharma Companies 90

pharmaphorum

DECEMBER 7, 2021

Pharma, however, has prioritised brand-led information, even on independent platforms. In 2021, more pharma companies provided eDetails (62%) and banner advertising (62%) on third-party websites than supported continuing medical education (CME) (58%) or eLearning (47%). It isn’t all doom and gloom, though.

Life Science 105

Life Science Pharma Companies Branding Marketing 105

pharmaphorum

APRIL 27, 2022

I don’t know’ ” As the pandemic progressed, it quickly became clear that identifying and measuring omnichannel marketing success would require companies to think outside of the box and develop solutions that effectively addressed the unique needs of modern marketing. www.csl-uk.com.

Marketing 115

Marketing Sales Production Development 115

Creogenic Pharma

FEBRUARY 17, 2021

Franchise Company. PCD Pharma Franchise in TamilNadu: Everyone demands quality medications. Our Pharma Franchise version relies on Monopoly rights, Real rates & no huge sale target. It is also among the fastest-growing areas and ranked among the developed countries in India. No target of sales.

Production 52

Production Sales Pharma Companies Marketing 52

pharmaphorum

OCTOBER 19, 2022

Content has always been created for specific usages, such as a website, email, or a leaflet that a rep would hand to a doctor,” Hyland states. Whereas now it’s about completely changing how people think about content and allowing companies to create it upfront. The key, of course, is to ensure these are approved for multiple use.

Life Science 97

Life Science Compliance Production Pharma Companies 97

pharmaphorum

FEBRUARY 25, 2022

Pharma companies are now household names, having been thrust into the public’s consciousness after dominating the headlines through the pandemic. It is a pertinent case of what could limit pharma’s future growth and highlights resistance to a future in which pharmaceutical companies take up a greater share of patient care.

Life Science 98

Life Science Vaccination Vaccine Pharmacy 98

pharmaphorum

NOVEMBER 19, 2020

By adopting a design-led, solutions-based approach to communications, companies can help healthcare professionals (HCPs) to better meet the needs of their patients through their comms, taking a scientific approach to creating clear, rational processes built on discovery, definition, development, and delivery in every aspect of healthcare.

Compliance 94

Compliance Marketing Sales Development 94

Intouch Solutions

APRIL 11, 2024

It has continually evolved, embracing new technologies and methodologies to improve drug discovery, development, and distribution. Commercial : Improved experience and communication between patients and doctors. Precision engagement is a data-driven approach developed for marketing and sales needs.

Compliance 52

Compliance Marketing Drugs Pharma Companies 52

pharmaphorum

DECEMBER 3, 2020

Pharma companies are still spending billions of dollars a year on TV advertising in the US – but many of the industry’s media strategies are based on assumptions from traditional, linear TV, despite TV consumption becoming increasingly fragmented across platforms and devices. Pharma companies need to change everything,” says Chase.

Pharma Companies 65

Pharma Companies Branding Marketing Life Science 65

pharmaphorum

APRIL 1, 2021

We speak to the company’s CEO and co-founder, Szabolcs Nagy, to find out why moving beyond traditional biotech drug development is a good fit for the country’s ecosystem. It’s incredibly exciting to see what can be done with the right data and digital expertise combined with experienced drug developers. This is very liberating.

Bioinformatics 123

Bioinformatics Drugs Development Scientist 123

pharmaphorum

MAY 30, 2022

Many companies realise traditional clinical trial processes need modification to improve efficiency, and partnerships are forming in distinct ways to evaluate how digital therapeutics, such as VR can enhance trial designs and outcomes. He oversees operations, including business development, sales and marketing, and people.

Clinical Trials 97

Clinical Trials Clinical Trials Trials Big Data 97

pharmaphorum

SEPTEMBER 25, 2020

Then 100 other important doctors see it and might think ‘I don’t want to do business with them – maybe there’s another treatment from another company that cares more that I could turn to’,” he said. Pursuing CX in pharma .

Marketing 59

Marketing Branding Sales Pharma Companies 59

Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Sure, yea patients need to be aware of their conditions and also be motivated to see their doctors for treatment right. I mean how many campaigns was I involved with, be it commercials or ads, like “Ask your doctor what’s right for you.” Pharma marketers and healthcare marketers are looking to reach these patients directly.

Doctors 40

Doctors Doctor Clinical Trials Clinical Trials 40

World of DTC Marketing

MAY 24, 2021

I could make an argument that the pharma industry is allowing our country to get over the pandemic with potentially life-saving vaccines. Still, both Pfizer and Moderna stand to make billions from the sale of these vaccines. Where will that money go? Each person’s cancer may have many different causes.

Drugs 193

Drugs Vaccination Vaccine Pharma Companies 193

World of DTC Marketing

JUNE 22, 2021

(New York Times ) If you spend any time reading pharma PR releases, you’ll see over and over again corporate managements stressing the importance of the shareholder. When a new drug is derailed the first thing that pops out is the effect on the company’s stock price, not patients.

Drugs 156

Drugs Pharma Companies Medicine Doctors 156

pharmaphorum

NOVEMBER 5, 2020

If Joe Biden is confirmed as president, Jefferies said it is less clear on his top priorities for pharma, although an expansion of the Affordable Care Act – also known as ‘Obamacare’ – could be likely. The post Pharma may avoid worst-case drug pricing scenario as US elections deadlocked appeared first on.

Drugs 105

Drugs Sales Pharma Companies Doctors 105