World of DTC Marketing

NOVEMBER 16, 2021

They expect and want more from HCPs and pharma companies. 5ive: People are interacting with their doctors in new ways. There is no longer a need to go to the doctor to ask for an Rx renewal. A small biotech company may benefit more from hyper-targeted marketing than omnichannel.

Marketing 253

Marketing Doctors Doctor Sales 253

World of DTC Marketing

APRIL 5, 2022

What is the definition of a successful pharma product launch? Usually, it’s reaching a certain sales level within a specified time, but that metric is not relevant anymore. Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes.

Branding 203

Branding Marketing Pharma Companies Doctors 203

pharmaphorum

MARCH 9, 2021

Nearly 70% of HCPs are now digital natives, with no interest in going back to pre-COVID sales engagement methods. To thrive in this environment, pharma needs to move from ad-hoc and reactionary digital transformation to long-term ‘digital excellence’, says Veeva’s Sebastien Noel. Pre-COVID, pharma was mostly pushing product messages.

Sales 130

Sales Doctors Doctor Marketing 130

World of DTC Marketing

AUGUST 23, 2020

Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Pharma DTC marketers should develop personas for their target audience that tells us who they are like: 1ne: Where do they go for medical information online?

Marketing 196

Marketing Sales Pharma Companies Doctors 196

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

Marketing 75

Marketing Doctors Doctor Pharma Companies 75

pharmaphorum

MARCH 11, 2021

According to analysts from Jefferies, several pharma companies could stand to benefit with products that could help with issues such as mental health, lung scarring, kidney disease and heart failure. For kidney disease AstraZeneca, FibroGen, GlaxoSmithKline, Novartis and Travere could see sales increase.

Sales 99

Sales Production Pharma Companies Doctors 99

World of DTC Marketing

AUGUST 9, 2021

A leading pharma company recently sponsored a series of Q&A around the use of their new cancer drug. HCPs rely more on their laptops and tablets, but the last thing they want is pharma busting down the door to sell their products. Social media targeted at HCPs is also a great way to educate physicians.

Nurses 294

Nurses Marketing Pharma Companies Production 294

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. consumers” trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. DTC marketers seem to ignore this data. It’s not more T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

APRIL 7, 2021

Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Online health seekers are often lost and confused with an abundance of health information, which has led to a heavier reliance on their doctors for recommendations and advice.

Vaccination 162

Vaccination Vaccine Doctors Doctor 162

World of DTC Marketing

AUGUST 10, 2021

There is a HUGE opportunity for pharma companies to help sort through all the misinformation and talk to patients as people, not sales targets. It’s reasonable to believe that, because of the COVID surge, people are once again putting off some treatments and canceling appointments with their doctors.

Production 180

Production Pharma Companies Doctors Doctor 180

pharmaphorum

FEBRUARY 3, 2022

India’s Dr Reddy’s Laboratories has joined the growing list of pharma companies that are looking to tap into the market for medical cannabis, buying German developer Nimbus Health for an undisclosed sum.

Licensing 114

Licensing Licensing Marketing Medicine 114

Pharmaceutical Technology

MARCH 24, 2023

Many pharma companies hold extensive patent protections and have ongoing patent litigation cases. In addition, insurers’ contracting practices can help preserve the sales of brand-name drugs. Patients may be reluctant to switch to biosimilars and doctors may have limited incentives to choose biosimilars.

FDA Approval 147

FDA Approval Marketing Manufacturing Sales 147

pharmaphorum

MARCH 15, 2022

The shift to virtual alone has already had a profound impact on all conference stakeholders: medical societies themselves, doctors, patients, commercial partners, and professional conference organisers (PCOs). Doctors want a choice. Part 2 will assess possible scenarios for 2022 and beyond. Lessons learnt 2020-2021. yes; and 15.7%

Doctors 102

Doctors Doctor Cardiology Allergies 102

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Are you considering starting your own business in the Indian pharma industry? Creogenic Pharma, a science-driven pharmaceutical company, is offering PCD Pharma Franchise in Madhya Pradesh on a monopoly basis.

Pharma Companies 40

Pharma Companies Pharma Production Medicine Production 40

pharmaphorum

NOVEMBER 30, 2022

The biggest gathering of pharma companies in Europe right now on the commercial side, the Veeva Systems Summit permits the sharing of best practices and of new ideas. Facts that they gleaned included: Across Europe, only 52% of HCPs will accept a visit from a pharma company (i.e.

Life Science 94

Life Science Pharma Companies Sales Marketing 94

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Chhattisgarh lies in the central part of the country. You should have a fair enough idea of the number of retailers, doctors, hospitals etc. The doctor should appreciate your way of presentation and the quality of products.

Doctors 40

Doctors Doctor Production Manufacturing 40

pharmaphorum

JANUARY 24, 2022

The sale also marks a retreat from healthcare for the tech giant, which is remarkable given that it once said it viewed health as second only to financial services market as a market opportunity.

Radiology 109

Radiology Marketing Genome Genomics 109

Creogenic Pharma

MARCH 1, 2022

Franchise Company. Best Pediatric Pharma Franchise Company. In today’s scenario of Pharmaceutical Industry, a wide number of PCD Pharma companies are present. A few companies in this vast industry offer Pediatric Products to their customer. We are having a lot of Products available at Creogenic Pharma.

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Creogenic Pharma

MARCH 20, 2022

Franchise Company. Welcome to Creogenic Pharma, one of the leading Pharma Franchise companies. To select a company which offers the best Pediatric PCD Pharma Franchise is a time consuming and difficult task. Company Name. You can always check with the company the availability of stock.

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Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Welcome to Creogenic Pharma, one of the leading Pharma Franchise companies. To select a company which offers the best Pediatric PCD Pharma Franchise is a time consuming and difficult task. Are You a Retailer ?

Branding 40

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pharmaphorum

OCTOBER 11, 2022

So, historically – certainly pre-2000 – if you look at the way prescription drugs were communicated, it was very tightly controlled: it was pharma companies speaking to doctors and the doctor would speak to the patient and tell them what they thought the right solution was,” he said.

Pharma Companies 88

Pharma Companies Medicine Doctors Doctor 88

Creogenic Pharma

MARCH 8, 2021

Franchise Company. PCD Pharma Companies in India. PCD pharma companies in India will be the new-age small business design in the pharmaceutical sector, which benefits both suppliers addition to the distributor. Our Pharma Franchise version relies on Monopoly rights, Real rates & no massive sale goal.

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Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Andhra Pradesh is located in the South East part of the country. There are a number of Pharmaceutical Franchise companies that are operating in the State of Andhra Pradesh. Creogenic Pharma is one of the best in the business.

Production 40

Production Doctors Doctor Pharma Companies 40

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 110

Branding Doctors Doctor Compliance 110

pharmaphorum

MAY 25, 2021

That’s not particularly surprising, but perhaps more so is that a similar proportion (71%) of respondents also said they were more open to hear from pharma companies in future, which was attributed directly to the success of the vaccine rollout.

Branding 57

Branding Doctors Doctor Vaccination 57

pharmaphorum

JANUARY 6, 2021

Lanifibranor is also taken orally, making it convenient for patients and Inventiva is hoping to offer a choice of two doses offering doctors the ability lower the strength of the medication to control side-effects such as oedema. billion annually if approved.

Gene Silencing 52

Gene Silencing Regulation Pharma Companies Doctors 52

pharmaphorum

FEBRUARY 16, 2022

An unexpected benefit of healthcare professional (HCP) engagement going digital in 2020 is that sales teams have more opportunities to spend quality time with doctors. Read the How Emerging Pharma Can Launch and Scale Content Faster eBook from Veeva in full.

Pharma Companies 94

Pharma Companies Sales Doctors Doctor 94

pharmaphorum

DECEMBER 15, 2021

Dialogue requires humility on the drug company’s side—accepting that sometimes we are wrong about matters we think we understand—and trust on the patients’ side that representatives of large, for-profit entities really have come to listen.

Pharma Companies 138

Pharma Companies Development Medicine Clinical Trials 138

World of DTC Marketing

JANUARY 26, 2021

Ask a diabetes patient which pharma company is the leader in diabetes therapy? You’re likely to hear a whole range of answers because no company has moved forward with content that ensures they become the standard for online diabetes patients. 2wo: What’s the relationship between TV DTC and a product website?

Branding 180

Branding Production Marketing Pharma Companies 180

pharmaphorum

JANUARY 6, 2021

Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double helix that it says reflects its commitment to breakthrough science.

DNA 113

DNA Branding Vaccination Vaccine 113

Creogenic Pharma

FEBRUARY 17, 2021

Franchise Company. PCD Pharma Franchise in TamilNadu: Everyone demands quality medications. Our Pharma Franchise version relies on Monopoly rights, Real rates & no huge sale target. So, come and become a part of the Best PCD Pharma Company in TamilNadu. No target of sales. Distributor ?

Production 52

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pharmaphorum

JANUARY 25, 2022

This has dramatic implications on how you work with data, especially in pharma.” ” To stay relevant, sales reps need to have accurate, up-to-date information about their audience, stand out among competitors in the crowded digital space, and make their communications more impactful. .” ” About the interviewee.

Sales 104

Sales Production Life Science Nurses 104

pharmaphorum

DECEMBER 7, 2021

Pharma, however, has prioritised brand-led information, even on independent platforms. In 2021, more pharma companies provided eDetails (62%) and banner advertising (62%) on third-party websites than supported continuing medical education (CME) (58%) or eLearning (47%). It isn’t all doom and gloom, though.

Life Science 98

Life Science Pharma Companies Branding Marketing 98

XTalks

DECEMBER 20, 2023

‘No Time to Wait’ Ad Campaign from BMS-Pfizer Features Basketball Legend Kareem Abdul-Jabbar for AFib Awareness As pharma TV advertising remained popular in 2023, so did partnerships between pharma companies and celebrities for disease and drug campaigns.

Life Science 59

Life Science Clinical Trials Clinical Trials FDA Approval 59

XTalks

APRIL 16, 2024

Before posting the commercial, she also shared a video on the social media platform in which she encouraged people with migraine to talk to their doctors about the medication. “I The same criticism erupted on Gaga’s recent Instagram posts about her new ad with Pfizer, with some people lambasting her for getting paid by the company.

Drugs 52

Drugs Pharma Companies Doctors Doctor 52