pharmaphorum

OCTOBER 19, 2022

Emma Hyland, VP strategy, commercial content at Veeva Systems, tells us modular content is the most significant wave of innovation hitting the content world in life sciences, and rightly so because HCPs’ needs and expectations have changed. “There isn’t a one-size-fits-all for how the life sciences industry creates content.

Life Science 97

Life Science Compliance Production Pharma Companies 97

pharmaphorum

FEBRUARY 25, 2022

The past two years have shone a spotlight on the UK life sciences industry. Pharma companies are now household names, having been thrust into the public’s consciousness after dominating the headlines through the pandemic. An industry that will forever play a greater role in our everyday lives. About the author.

Life Science 98

Life Science Vaccination Vaccine Pharmacy 98

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses. About the author.

Branding 116

Branding Doctors Doctor Compliance 116

pharmaphorum

NOVEMBER 30, 2022

Veeva Systems invited pharmaphorum to attend its industry summit in Madrid this week, a huge event that gathered together over 1,000 individuals from life sciences and pharma. The question is, how can the journey there be accelerated, when on the horizon awaits a life sciences future very much immersed in speciality medicine?

Life Science 98

Life Science Pharma Companies Sales Marketing 98

XTalks

MAY 3, 2024

While “it creates opportunities for organizations to truly look at [the patient] experience from a new lens,” she said, comms teams may find it challenging to change how they typically reach and respond to their audiences, especially as GLP-1 influencers increasingly overtake doctors as the most authoritative voices for interested patients.

Drugs 52

Drugs Clinical Trials Clinical Trials Marketing 52

pharmaphorum

APRIL 12, 2022

As a patient goes through their prescribing journey, they meet many different people, and one’s meeting with their doctor may be brief compared to the time spent with others. Lapolla states one personnel member told him they are excited pharma reps are coming back because they provide valuable information and educational materials.

Nurses 98

Nurses Branding Marketing Research 98

XTalks

AUGUST 21, 2023

The FDA approval of Sohonos is a breakthrough for the US FOP community,” said Howard Mayer, head of R&D at Ipsen, in the company’s news release. The FDA also issued a Rare Pediatric Disease Priority Review Voucher (PRV) to Ipsen that can be used for subsequent drug applications that would not qualify for a priority review.

Drugs 98

Drugs FDA Approval Genetics Clinical Trials 98

XTalks

OCTOBER 15, 2021

This included segregated wards at Johns Hopkins containing Black patients with cervical cancer whom white doctors would collect samples from without their knowledge or consent. However, the agreement did not include a share of any profits that researchers or pharma companies may make from use of the cells.

Vaccination 105

Vaccination Vaccine Gene Mapping Doctors 105

XTalks

APRIL 16, 2024

Before posting the commercial, she also shared a video on the social media platform in which she encouraged people with migraine to talk to their doctors about the medication. “I The same criticism erupted on Gaga’s recent Instagram posts about her new ad with Pfizer, with some people lambasting her for getting paid by the company.

Drugs 52

Drugs Pharma Companies Doctors Doctor 52

pharmaphorum

DECEMBER 3, 2020

Pharma companies are still spending billions of dollars a year on TV advertising in the US – but many of the industry’s media strategies are based on assumptions from traditional, linear TV, despite TV consumption becoming increasingly fragmented across platforms and devices. Pharma companies need to change everything,” says Chase.

Pharma Companies 66

Pharma Companies Branding Marketing Life Science 66

pharmaphorum

MAY 30, 2022

“We can couple that with claims data and directly look at healthcare resource utilisation and see which doctors patients are visiting and if they are going to the emergency room or urgent care because of pain,” Sackman states. “This is just a remarkable shift in the culture of how clinical trials are run. About the author.

Clinical Trials 97

Clinical Trials Clinical Trials Trials Big Data 97

pharmaphorum

JANUARY 25, 2022

“Let’s say a doctor changes his professional title on a hospital’s web page. We think customer data should cover the complete ecosystem, with flexible usage, real-time updates and insights embedded in CRM, to help pharma companies be more successful in their engagement with their stakeholders.” About Veeva Systems.

Sales 105

Sales Production Life Science Nurses 105

pharmaphorum

APRIL 8, 2021

The 2021 WIRED Health conference took a broad view of the current pandemic situation, with speakers ranging from geneticists to intensive care doctors. BioNTech seeks “new kind of pharma company”. But in general, governments should be praised, not stigmatised for their transparency.”. “We

Development 93

Development Drugs Vaccination Vaccine 93

pharmaphorum

AUGUST 1, 2022

“That is something very unique because there are lots of patient apps out there, but they do not communicate with the doctor. Though the above offerings will benefit African patients and the system overall, garnering partners helps companies such as Philips improve health networks in ways it couldn’t otherwise do.

Development 78

Development Pharma Companies Drugs Life Science 78

Drug Discovery World

APRIL 3, 2023

DS: What motivated you and Dr David Bunka, CTO, to create Aptamer and did you imagine you would one day be operating on such a global scale?    AT : We initially met at the University of Leeds, where David was a post-doctoral researcher studying aptamers, and I was completing my PhD. Optimer binders are engineered to overcome these problems.

Antibody 52

Antibody Gene Therapy Gene In-Vitro 52

pharmaphorum

JUNE 23, 2021

We just have to use the doctors, the pharmaceutical representatives, the technology representatives. According to Nandwana, the way to streamline communication is by creating a personalized experience for physicians, which requires a change from pharma’s traditional one-directional push of communications out to doctors. “We

Life Science 102

Life Science Doctors Doctor Sales 102

XTalks

OCTOBER 1, 2020

In the beginning, I always thought I wanted to be a doctor, but then I felt it was very depressing, particularly at that time and in that particular field. So, I [decided] to go into research rather than be a doctor and see patients [such as that] young, beautiful life that you could do nothing about it.”.

Scientist 52

Scientist In-Vitro Research Life Science 52

pharmaphorum

OCTOBER 10, 2022

Such partnerships are mutually beneficial for all involved parties as pharma companies have a wealth of data, insight, and connections at their disposal, resources that can play a central role in enabling early diagnosis for the NHS and patients. Our ambition is to eliminate cancer as a cause of death.

Development 98

Development Research Marketing Life Science 98

World of DTC Marketing

JANUARY 31, 2022

Fifteen percent of those surveyed said they trust pharma companies more than before. However, on the flip side, only 16% believe pharma companies “market their products in a trustworthy manner,” and just 17% would allow pharma companies to work with their doctors to manage a chronic illness.

Pharma Companies 218

Pharma Companies Life Science Vaccination Vaccine 218