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The social media problem for healthcare

World of DTC Marketing

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. Yesterday 60 Minutes aired a segment from a former Facebook Product Manager who said that Facebook was aware of misinformation but chose to leave it in their algorithms because it led to more engagement.

Branding 224
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Another reason change is needed at FDA? Fair balance

World of DTC Marketing

Pharma TV ads drive people online to search for more information. Safety pages on Pharma product websites continue to have high utility. Only requirement in TV ads should be for “boxed” products. Most are smart enough to go online or get more information before asking their doctor about/for the drug.

Doctors 165
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COVID-19 and the digital pharma marketing revolution

pharmaphorum

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

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Gastro Pharma Franchise

Creogenic Pharma

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Products that fall under Gastro segment come under the category of PPIs or Proton Pump Inhibitors. Such category of products regulates the level of stomach acids and help to provide relief against indigestion and burns.

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Hollywood and the Metaverse’s effect on pharma’s content

pharmaphorum

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 115
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Growth Of Pharma Franchise in India

Creogenic Pharma

Franchise Company. 250+ Products. Growth of Pharma Franchise: With the rise in competition, it has truly become demanding for new businesses to enter the present pharmaceutical production marketplace. Growth of PCD Pharma Franchise. To avail, the shift setting from the pharma franchise firm was forced.

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Veeva Systems Summit, Madrid – pharmaphorum reflects

pharmaphorum

The biggest gathering of pharma companies in Europe right now on the commercial side, the Veeva Systems Summit permits the sharing of best practices and of new ideas. How can it fund the necessary production of medicine? As Crooks said, data is data, but companies have to constantly try to transfer that into actual knowledge.