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Patient-Centric Marketing in the Life Science Industry: Putting the Focus on Patient Needs

Pharma Mirror

by Nataliya Andreychuk, Co-founder and CEO of Viseven Many pharma brands still shy away from marketing directly to patients, depending on conversion through healthcare providers (HCPs). And it is not hard to see why.

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What factors are driving life sciences FDI in 2022?

Pharmaceutical Technology

In the life sciences sector, one country is significantly outstripping others for FDI. Data shows that almost 40% of all life sciences subsidiaries are located in the US. After all, around a third of the world’s leading life sciences corporations have their headquarters in the country.

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Challenges of managing PHI & PII Data in Life Sciences and How AI/ML can help

Cloudbyz

The challenge of managing and securing sensitive data, including PHI and PII, is significant for life sciences organizations. At the same time, the regulatory environment is becoming increasingly complex, with new data protection regulations being introduced regularly.

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6 Life Science Technology Trends for 2023

XTalks

The life science industry is constantly evolving, making it difficult to stay ahead of the curve. Digital transformation is burgeoning and we aim to cover some of the dominant emerging technologies that are currently running the life science industry by storm.

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eBook: Top Trending Life Science Topics for 2022

XTalks

The life science industry is dynamic and progressive with 2022 exemplifying significant growth. Agile life science companies that were able to adapt to the challenges of the pandemic and ongoing global regulations prospered since the last two years.

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Not-for-profit alliance advocates for life sciences collaboration

BioPharma Reporter

The Pistoia Alliance is a global, not-for-profit alliance that advocates for greater collaboration in life sciences R&D. It has just announced its four new strategic priorities made up of global pharma and tech representatives to deliver new project ideas to drive industry change.

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UK Spring Budget a ‘vote of confidence’ in UK life sciences

Drug Discovery World

There was some good news for the UK life sciences sector in the government’s Spring Budget, but did it go far enough? Regulation for medicines There were significant changes announced regarding the UK’s medicines regulator, the Medicines and Healthcare Regulatory Agency (MHRA).