Pharma’s vaccine pushback “too late”?
World of DTC Marketing
SEPTEMBER 7, 2020
IN SHORT: It may be too late for pharma to persuade the public that any COVID-19 vaccine is safe and effective as the FDA continues to be a political baseball in play. It’s now being reported that up to one-third of people may not get a COVID-19 vaccination when one become available. Now comes the power of social media.
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