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Telehealth firm Cerebral faces $7m FTC fine over privacy

pharmaphorum

The FTC is seeking a $7 million fine on telehealth company Cerebral for violating patients' data privacy and making cancellation difficult.

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One Medical CEO rebuts Amazon data privacy concerns

Pharmaceutical Technology

The recently closed Amazon-One Medical acquisition focuses on a “longitudinal relationship” with individual members and has nothing to do with patient data, said One Medical’s CEO Amir Dan Rubin, amidst data privacy concerns surrounding the deal, at a recent panel.

Pharmacy 195
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Data privacy concerns don’t hinder digital health app usage

pharmaphorum

A new survey conducted by juli, an AI-powered chronic condition platform, has revealed that the value placed on digital privacy differs widely among US users. Conversely, men (58%), younger people, and those educated only to high school level (58%) were not so worried about data privacy.

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Balancing Act: Privacy Concerns and Targeted Ads in Pharma Marketing

Pharma Marketing Network

However, the use of such ads also raises privacy concerns. In this article, we will explore the challenges of balancing privacy concerns with targeted ads in pharma marketing. Privacy Challenges The use of targeted ads has the potential to infringe on users’ privacy.

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Privacy issues widespread with digital health apps, says BMJ

pharmaphorum

Developers of mobile health apps are comprehensively failing to safeguard the privacy of users, according to a study by researchers in Australia. ” The post Privacy issues widespread with digital health apps, says BMJ appeared first on.

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The Benefits and Privacy Concerns in Utilizing Artificial Intelligence for Early Detection of Breast Cancer

Pharmaceutical Commerce

Cureus report discuss the value of AI, but the medical community must remain aware of privacy pitfalls.

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First and Third-Party Cookies – Privacy Implications on Paid Media

Intouch Solutions

And while these data sources have long been the bedrock of digital strategies, the landscape has drastically shifted with the surge in privacy legislation. Packed with actionable insights, the POV offers strategic recommendations to help brands navigate the ever-shifting privacy legislature successfully.