Remove tag big-health
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Biogen’s Alzheimer’s drug: What’s the price tag on hope?

World of DTC Marketing

With a lot of money pouring in from MS drugs, their CEO decided that they needed to act like big pharma and moved the company to downtown Cambridge under the guise that it was necessary to get closer to biomedical R&D. If the drug is approved you can bet that it’s going to carry a huge price tag.

Drugs 187
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What is Biogen and can they repair their reputation?

World of DTC Marketing

This drug was never about patients; it was about a company whose ego got too big and needed a savior in the form of a medicine that could bring in hundreds of millions of dollars. Thank health care professionals and insurers for not drinking any of Biogen’s Kool-Aid. He has zero credibility with the HCP community.

Drugs 222
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American health is in for a “world of hurt”

World of DTC Marketing

has also seen reversals in health improvements since 2010, partly due to increasing rates of obesity, high blood pressure, and high blood sugar. . Obesity, lack of exercise, and too much salt are all contributing to a myriad of health issues that are going to drive up healthcare costs. and $20 billion in health-care costs.

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Revolutionizing Medicine and Public Health: The Emergence of Big Data in Healthcare

Roots Analysis

Big Data in healthcare refers to the vast amount of data that is continuously expanding and cannot be efficiently stored or processed using traditional tools. Types of Big Data in Healthcare Structured Data: Structured data is quantitative data in the form of numbers and values that can be processed, stored, and retrieved in a fixed format.

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June 24, 2022: FDA Draft Guidance on Real-World Evidence (John Concato, MD, MS, MPH)

Rethinking Clinical Trials

Big data; Real-word evidence; Real-world data; 21st Century Cures Act; FDA Draft Guidance. Big Data, a term first used in the 1990s, leverages modern technology to increase the quantity, forms, speed, and capability to manipulate large-scale data. Office of Medical Policy (OMP). Center for Drug Evaluation and Research (CDER).

Big Data 130
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Grand Rounds August 4, 2023: AI & ML: Want to Play a Game? (Eric Perakslis, PhD)

Rethinking Clinical Trials

However, Dr. Perakslis advocates that “instead of spending time and energy solving small problems, we should be solving big problems with bold solutions.” Today’s toughest health care problems could be easily gamified so that people can access technologies that allow them to ask and answer questions.

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Preview of Pharma Commercials at Super Bowl 2024: From Touching Down with TUMS to Tackling Menopause

XTalks

Along with the hefty price tag for screen time that may not be perceived to be a worthwhile investment, and despite favoring advertising at other major events like the Grammys, pharma tends to stay somewhat clear of all the Super Bowl hoopla.