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Smart pharmaceutical and healthcare labels: Lets trace medicines from its origin

Roots Analysis

It is worth noting that smart labels contain a transponder code which can be read by sophisticated devices, including radio frequency identification device (RFID) tags and near-field communication (NFC) chips. While most smartphones can read NFC chips, RFID tags can only be read by specialized receivers.

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American health is in for a “world of hurt”

World of DTC Marketing

An #NHLBI-funded study put a price tag on American’s bad eating habits: $50 billion a year in health care costs, attributable to cardiometabolic diseases such as heart disease, stroke and type 2 diabetes. Pharma companies should be required to add content for health conditions that can be prevented by eating right and exercising.

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Jolly Good/Teijin Pharma develop VR digital therapeutics for depression

pharmaphorum

It comprises more than 170 companies and employs 20,000 people across 20 countries worldwide. However Nokia famously ran into trouble when it tried to develop VR products for digital health and its OZO camera failed to catch on, mainly because of a high $60,000 price tag.

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Medicare savings won’t make a dent in healthcare costs

World of DTC Marketing

A study put a price tag on American’s bad eating habits: $50 billion a year in health care costs, attributable to cardiometabolic diseases such as heart disease, stroke, and type 2 diabetes. However, experiences among individual hospitals vary, and about one-quarter of both for-profit and not-for-profit hospitals lost money in 2016.

Drugs 222
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AI-Powered Precision Engagement in Commercial and Medical Functions

Intouch Solutions

Clustering and segmentation Once the data is aggregated, AI algorithms are employed to cluster the physicians or the patients into meaningful segments or groups. Some of them could be internal (CRM data and physicians profiling, etc.) Regulatory limitations, especially in certain countries.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

“Digitally native brands are typically agile businesses from the ground up, and agility and flexibility are part of their core makeup,” says Joe Holmes, vice president, marketing services, US at Tag. They also employ exceptionally high levels of ‘test and learn’ activities to understand which campaigns work and should be upscaled.

Branding 129
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Beam makes USD 120M bet; GRAIL and Quest announce the collaboration; Brain organoids mimic infant’s brains; Improvement in T cells to kill cancer

Delveinsight

Cambridge, Massachusetts-based Beam aims to make more precise edits with genetic medicines, which employ base-editing. Beam employs three approaches to deliver its genetic medicines to cells. Instead of snipping the genome, base editing lets for edits of individual letters in a genetic sequence.

DNA 52