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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. Japan recorded the highest programmatic ad fraud rates at that time. Brands don’t often have power over where their programmatic ads are appearing online, due to third-party vendors. How much is enough?

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Healthcare doesn’t give a damn about patients

World of DTC Marketing

Health insurers in individual marketplaces across 13 states and Washington D.C. Pfizer, for instance, hiked the cost of its leukemia medication Besponsa again this month, bringing its per-vial price tag to $21,056. The California-based firm’sprice increases for the medication have exceeded even the record-high U.S.

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A look back at the “Joint-efforts for pathogen genomics in public health surveillance” symposium

Sciensano

The “Joint-efforts for pathogen genomics in public health surveillance” symposium was successfully held on May 4, recording 160 registrations. BE READY project coordinator, Transversal activities in Applied Genomics ( TAG )). Dr. Marie-Alice Fraiture ( TAG ). Dr. Sigrid De Keersmaecker ( TAG ). BE READY project.

Genome 52
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Grand Rounds October 13, 2023: Incorporating Social Determinants of Health Into PCORnet (Keith Marsolo, PhD)

Rethinking Clinical Trials

Speaker Keith Marsolo, PhD Associate Professor Department of Population Health Sciences Duke University School of Medicine Slides Keywords PCORnet, Common Data Model, EHR, Social Determinants of Health Key Points There are many different definitions of social determinants of health. For example, consider food security.

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Medicare savings won’t make a dent in healthcare costs

World of DTC Marketing

Chan School of Public Health, says, “at the moment, people are skeptical enough of the pharmaceutical industry that they’re going to have a tough time saying that if the government gets you a discount, you won’t get discoveries.”. All this means is that America’s health care costs will continue to climb to record levels.

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Grand Rounds May 12, 2023: Design and Pragmatic Trial of COACH: A Patient Portal/EHR Information System for Home Blood Pressure Monitoring in Hypertension (Richelle J. Koopman, MD, MS)

Rethinking Clinical Trials

Colwill Professor and Vice Chair Department of Family and Community Medicine University of Missouri Slides Keywords Electronic Health Record, Pragmatic Clinical Trial Key Points Patients bring patient-generated home blood pressure data into the clinical workflow. You can access the portal from desktop and phones.

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Grand Rounds January 12, 2024: Design and Implementation of a Weighted Lottery to Equitably Allocate Scarce Covid-19 Resources (Erin K. McCreary, PharmD, BCIDP)

Rethinking Clinical Trials

Any patient admitted to the hospital with COVID-19 completed a COVID intake form in their admission record, and if they opted to learn about experimental therapies, a FaceTime call was set up with a research coordinator. We know there is a digital gap in disadvantaged patients and elderly patients. Many patients did not answer the phone.