Remove Trends Media-industry-critics
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Intouch Media Releases New Whitepaper Covering Four Critical Industry Trends

Intouch Solutions

NEW YORK, NY (October 27, 2020) Intouch Media announced it has released a new whitepaper, “Future State: The New Media Landscape,” that explores and provides guidance on four critical media industry trends -- the rise of automatic content recognition, addressable TV, privacy versus personalization and the cookieless future.

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HCP’s use of social media: the good and the not so good

World of DTC Marketing

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. 86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs.

Nurses 294
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From agility to AI: Safeguarding against supply chain disruptions

Pharmaceutical Technology

According to GlobalData’s Social Media Analytics, supply chains were mentioned on Reddit and Twitter 1,908 times in 2019. By 2021, social media mentions of supply chains reached 25,636. For the pharmaceutical industry, disorder in the supply chain can be catastrophic especially when it comes to life saving and sustaining drugs.

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Cell Therapy Consumables Industry: Current Scenario and Future Trends

Roots Analysis

This trend has further led to a rise in the requirement of cell therapy consumables. Raw materials used for the production of cell therapies include culture media, growth factors, extracellular matrices and reagents. Media is estimated to account for 15-20% of the total cost of cell therapy manufacturing.

Reagent 52
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How Bloom Nutrition Became a Powerhouse in the Greens Powder Market

XTalks

As the greens powder market continues to expand, Bloom Nutrition has capitalized on its branding and innovative approach to not only compete but also stand out among giants in the industry. The trend towards plant-based diets and the convenience of greens powders as nutritional supplements have also played significant roles.

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Omnichannel marketing is the answer but what’s the question?

World of DTC Marketing

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. The pandemic led to more people going online for health information, and that trend will continue.

Marketing 253
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Pharma spent $3.9B on TV ads in 2021

World of DTC Marketing

And its continued growth of national TV ad spending while the rest of the industry is on the decline in the US. 2wo: TV ads lead to searches online, but pharma websites are becoming less critical to online health seekers – They’re too promotional, and their content is too hard to read. That’s an increase of 4.8%

Branding 217