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STAT+: Large insurer’s decision to cover some prescription digital therapies may be a milestone for app makers

STAT News

Pittsburgh-based Highmark quietly put in place a policy in August describing when these treatments may be “medically necessary,” which paves the way for the health insurer to be the first to cover the category for a population of millions of members. Continue to STAT+ to read the full story…

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Are new weight loss drugs an answer or problem?

World of DTC Marketing

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Wegovy’s monthly list price in the US is about $1,350, and some insurers are not yet covering the drug. Some 80 million obese Americans do not have insurers who will pay for Wegovy.

Drugs 209
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Excellence Awards 2022 – Winners Announced!

Pharmaceutical Technology

Business Expansion is one of our largest categories and looks at the core functions of business operations within the sector. The Environmental category aims to highlight companies that are undertaking projects that reduce their impact on the natural environment or contribute to its general health. Business Expansion. Innovation.

Insulin 130
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The futility of banner ads

World of DTC Marketing

Although growth in digital budgets is slowing, we estimate the category will see nearly $20 billion in spending in 2024. Still, it wasn’t practical because physicians wanted much more information, including insurance coverage and compliance issues. Digital ad spending in the industry will reach $15.84 billion in 2022.

Branding 270
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Our healthcare has failed us

World of DTC Marketing

In 2019, 12 states had obesity rates in the highest category for this survey (35 percent or greater), a jump from three states in 2014, and nine in 2018. If that doesn’t work then patients who are obese need to pay more for health insurance, plain and simple. So what’s being done?

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What should DTC do?

World of DTC Marketing

Leveraging your thought leaders to write engaging details and developing an email program can position your brand as the leader in the category, but it takes time and practice. They don’t trust your ads, and since their health insurance is going up yearly, they are acting more and more like healthcare consumers.

Branding 243
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Lung cancer deaths decline but.

World of DTC Marketing

According to the researchers, drug costs represent the most expensive category for treating cancer patients. Costs for cancer treatments are unsustainable for patients and insurers, but as long as many people still smoke, there will always be a market for them. Click to Tweet. It’s both good and bad news.

Medicine 271