Pharma Mirror

JUNE 8, 2022

The post CPHI China opens for international partnering after China rises in CPHI Index appeared first on Pharma Mirror Magazine. The two-month digital partnering platform takes on increased importance with the postponement of the in-person exhibition until December (20th-22nd) 2022.

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Pharmaceutical Technology

APRIL 10, 2023

India-based pharmaceutical company Cipla has entered into a perpetual licence agreement with Swiss drugmaker Novartis Pharma for the diabetes drug Galvus and its combination brands. Galvus specialises in the dipeptidyl peptidase-4 (DPP4) space, specifically in the oral diabetic medication category.

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Branding Insulin Drugs Production 130

Pharmaceutical Commerce

DECEMBER 29, 2023

Popular works in the category explore 340B guidelines, ‘smart pharma’ capabilities, and commercialization trends.

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Pharma Mirror

NOVEMBER 18, 2021

Shanghai, China’s pharma industry has seen a record improvement in its overall score, growth potential and biologics according to new data. The event opens at a time when many international companies are looking for new suppliers in China, as the country’s reputation has improved in every category of the rankings from the quality.

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Fierce Pharma

JULY 11, 2023

The race for competitive advantage for pharma today is about far more than just innovative new molecules.

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World of DTC Marketing

APRIL 6, 2022

Challenges await, and there isn’t one set of guidelines for every product category. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Pharma websites continue to have the highest bounce rates of any industry.

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World of DTC Marketing

JUNE 20, 2022

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. In addition, the patient journey is different for each product category and audience. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight.

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Drug Discovery World

NOVEMBER 10, 2022

A new polymer-based drug delivery system for mRNA and other nucleic acids has won the CPHI Excellence in Pharma Award in the category “Packaging and Drug Delivery”. . The annual CPHI Excellence in Pharma Awards were established in 2004 to celebrate cross-industry innovators driving the industry forward.

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pharmaphorum

DECEMBER 16, 2022

New category. The PM Society is delighted to announce a brand new, free of charge, category in the PM Society Awards 2023. This category has come about from a collaboration between the PM Society, the IPA, and ISBA, in connection with the Pitch Positive Pledge campaign. PM Society Awards. Enter by 9 th January.

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World of DTC Marketing

AUGUST 10, 2022

But, in pharma marketing, the changes affect every product category. DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. DTC pharma marketing is unlike other types of marketing but does have similarities.

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Pharmaceutical Technology

JUNE 16, 2023

The company also uses anonymised drug prescription data from healthcare professionals (HCPs) and multiple data sets such as lab data, digital marketing information and demographics to help pharma firms optimise the processes related to their business. Adding the start-up.ai

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Pharmaceutical Technology

DECEMBER 22, 2022

Business Expansion is one of our largest categories and looks at the core functions of business operations within the sector. The Environmental category aims to highlight companies that are undertaking projects that reduce their impact on the natural environment or contribute to its general health. Business Expansion. Innovation.

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World of DTC Marketing

AUGUST 30, 2022

Although growth in digital budgets is slowing, we estimate the category will see nearly $20 billion in spending in 2024. So why is pharma wasting so much money? The question then becomes, “why are pharma brands still using them?” Digital ad spending in the industry will reach $15.84 billion in 2022.

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Branding Marketing Compliance Pharma Companies 270

World of DTC Marketing

MAY 7, 2021

Unlike a traditional TV or radio ad, Facebook’s ad categories help those companies target their drug ads at users who likely suffer from a specific illness the drug treats. Will pharma ever get up off their asses and hire some good digital marketing people who can provide REAL results? The post Pharma’s paid media fails.

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Marketing Drugs 283

Intouch Solutions

AUGUST 28, 2023

Performance marketing is critical in pharma HCP marketing, but it’s not enough on its own. We discuss five very diverse conditions and how HCP prescribing behaviors differ across categories. And examine ways that brand advertising and performance marketing can help pharma brands grow.

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Branding Marketing Research 59

Intouch Solutions

FEBRUARY 1, 2023

CHICAGO – February 1, 2023 – EVERSANA , a pioneer of next-generation commercial services to the global life sciences industry, today announced that its agency team at EVERSANA INTOUCH has been named a multi-category winner in the 2023 PM360 Pharma Choice Awards. This year, more than 8,500 votes were cast to decide the winners.

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Life Science Marketing Production 52

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Products that fall under Gastro segment come under the category of PPIs or Proton Pump Inhibitors. Such category of products regulates the level of stomach acids and help to provide relief against indigestion and burns. Are You a Retailer ?

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Production Manufacturing Pharma Companies Doctors 40

World of DTC Marketing

FEBRUARY 21, 2022

For this category of drugs, they estimated that coupons raise negotiated prices by 8% and result in just under $1 billion in increased U.S. To quantify the equilibrium price effects of coupons, they employed individual-level data to estimate a discrete choice model of demand for multiple sclerosis drugs. spending annually.

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Regulation Drugs Bioequivalency Pharmacy 218

pharmaphorum

MAY 20, 2021

Exscientia has signed up another big pharma partner for its artificial intelligence (AI) based drug discovery platform, this time attracting a $50 million upfront buy-in from Bristol-Myers Squibb. . billion, one of the largest ever signed by a company in the AI dug discovery category. million in backing from the Gates Foundation.

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World of DTC Marketing

OCTOBER 26, 2021

Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. I typically attack this with the following: 1ne : The most important metric of any pharma website is not visitors; it’s time and pages viewed, better known as engagement.

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Marketing Pharma Production Development Doctors 199

pharmaphorum

DECEMBER 14, 2022

Two virtual reality startups operating in the health category – BehaVR and OxfordVR – have agreed to pool their efforts on the development of digital therapeutics (DTx) for mental illnesses via a merger. It is thought to be one of the largest collaborations involving digital health and pharma companies in the DTx category.

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World of DTC Marketing

APRIL 14, 2021

This comes at a time when industry fart sniffing publications like Fierce Pharma report “pharma continues to shine under the pandemic spotlight. The Global RepTrak 100 is the latest to mark the industry’s image improvements—noted as the poll’s biggest year-over-year gain among all its industry categories.

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pharmaphorum

MARCH 14, 2022

The event brought together some of the best and brightest minds working across creative communications in pharma and healthcare. In an unusual twist, two categories resulted in joint gold award winners. Moreover, judges opted to split the best in show award into two categories: Best in Show for pharma and Best in Show for Charity.

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pharmaphorum

SEPTEMBER 21, 2022

Meanwhile, Prescript Communications – which had designed Novartis’ Kesimpta Digital Training Portal, the Bronze winner of the Internal Communications category – said that the company itself had been fortunate to undergo its own creative digitalisation makeover process before being approached for the project, having foreseen developing trends.

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pharmaphorum

APRIL 12, 2022

The UK is poised to become the first country in the world to launch a new payment model for antibiotics that could reverse decades of decline in the category. Pfizer and Shionogi submitted the drugs for consideration in the scheme when it was first announced in 2019.

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Pharma Companies Development Drugs Medicine 118

pharmaphorum

JANUARY 18, 2022

billion) in 2021, making it the top funded category of the sector. The San Francisco-based research firm attributed the category’s over-performance to COVID-19’s acting as a forcing function for the digitisation of key pharma processes. The number three category, disease treatment, was also pharma-related.

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Life Science Clinical Trials Clinical Trials Trials 91

World of DTC Marketing

AUGUST 23, 2022

Most senior pharma people don’t have a marketing background, and agencies have been known to align data with what they want: more money. Leveraging your thought leaders to write engaging details and developing an email program can position your brand as the leader in the category, but it takes time and practice.

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Branding Doctors Doctor Marketing 243

pharmaphorum

JULY 5, 2022

There were many causes for the opioid epidemic, but overreliance on a problematic drug category for pain management was one major factor. On the latest instalment of the pharmaphorum podcast, editor in chief Jonah Comstock hosts Tony Mack, CEO at Virpax Pharmaceuticals, in the virtual studio. .

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Drug Channels

JUNE 26, 2023

Join your colleagues on August 14-16, 2023 at the Westin Copley Place for the Health Systems & Pharma Partnering Summit to optimize strategic partnerships and improve quality, manage costs and enhance patient outcomes. Cannot be combined with special category rates or other offers. Other restrictions may apply.

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Life Science Pharmacy Drugs Manufacturing 63

pharmaphorum

MAY 11, 2022

It’s a creative and unorthodox approach to partnering, giving Novo Nordisk an advantage when it comes to assessing technologies emerging from the biotechs, while the biotechs get early opportunities to partner with a pharma multinational. The move follows Novo Nordisk’s $3.3

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pharmaphorum

NOVEMBER 2, 2022

Citeline and Norstella have completed a merger, first announced in June, to create one of the largest players in the pharmaceutical intelligence category. The post Norstella, Citeline merge to create $5bn pharma tech firm appeared first on. Photo by Edge2Edge Media on Unsplash.

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World of DTC Marketing

OCTOBER 9, 2020

For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. TV alone is not going to sell your product.

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pharmaphorum

JULY 8, 2022

The category is facing challenges however, such as the quality and appropriateness of data, educating the scientific community to increase buy-in, overcoming the hype or mainstream narrative about AI, and skills shortages. The post Pharma’s spend on AI in drug discovery ‘could top $3bn by 2025’ appeared first on.

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Pharmaceutical Technology

DECEMBER 5, 2022

Cannabinoid receptors are a popular therapeutic target for cannabinoid-based drugs in the treatment of pain, neurological disorders and inflammation, according to GlobalData’s Pharma Intelligence Centre Drugs database. Cannabinoid receptors fall into two categories: CB1 and CB2 receptors.

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Regulation Drugs Development Marketing 245

pharmaphorum

JANUARY 7, 2022

If the last couple of days is an indication, 2022 is already shaping up to be the year of big-ticket alliances between big pharma companies and specialists in artificial intelligence-driven discovery. Shortly after Amgen unveiled its $1.9 It’s not the only one either.

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Drugs Pharma Companies Medicine Licensing 110

Intouch Solutions

NOVEMBER 11, 2021

It’s not news to say that the pandemic has dramatically limited face-to-face interactions between pharma and HCPs, which, we know, were already declining before COVID-19 derailed business — and life — as usual. 10+ years of global medical affairs omnichannel expertise in more than 32 categories and indications.

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XTalks

APRIL 2, 2024

There was also significant variability in emissions, up to five times, between pharma companies with comparable revenues. A company’s ESG risk rating is comprised of a quantitative score and a risk category. has consistently come out on top as the most sustainable pharma company for the past several years.

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