World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. Pharma marketers spend countless hours developing PowerPoints and getting approval for tactics, but they need specific listening metrics to pivot quickly if their plans aren’t effective.

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Production Pharma Companies Branding Marketing 196

World of DTC Marketing

JANUARY 26, 2022

Further, 62% of HCPs said that the most significant area where pharma representatives can add value is, by understanding the needs of HCPs and sharing only relevant content with them to make the interactions more insightful. At the same time, marketing emails are among the top 5 channels used by pharma companies to engage HCPs.

Marketing 202

Marketing Pharma Companies Production Drugs 202

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Yet, too many pharma companies don’t get social media snapshots of what’s being said.

Branding 223

Branding Pharma Companies Doctors Doctor 223

XTalks

MAY 3, 2024

Healthcare company Real Chemistry announced its introduction of IRIS, an insights-as-a-service platform that will deliver all things related to GLP-1 drugs. This includes news on the obesity market, the latest info on current and future GLP-1 drugs and the overall growing influence of GLP-1 therapies. However, only 3.5

Drugs 52

Drugs Clinical Trials Clinical Trials Marketing 52

World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. People don’t want to lose weight through diet and exercise if they can lose it through a prescription drug.

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Marketing Doctors Doctor FDA Approval 244

World of DTC Marketing

AUGUST 23, 2020

Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

JANUARY 14, 2021

Pharma Executive says “just as HCPs are being forced to embrace telemedicine, pharma companies are also being forced to embrace virtual interactions with HCPs. Identifying what makes an engaging e-detail interaction is a critical step for pharma companies – and the time to make these adjustments is now.

Marketing 180

Marketing Pharma Companies Sales Doctors 180

World of DTC Marketing

JUNE 24, 2021

As we have seen over the past few years, Pharma companies are a business, a regulated business, but still a business. To portray patients, mindless people who blindly believe DTC TV ads and rush to their doctor to ask for a product are inaccurate. Prescription drugs are not the same as items found in a grocery store.

Doctors 165

Doctors Doctor Production Drugs 165

World of DTC Marketing

SEPTEMBER 24, 2021

This drug was never about patients; it was about a company whose ego got too big and needed a savior in the form of a medicine that could bring in hundreds of millions of dollars. They had a new MS drug that was the talk of the industry and an exciting pipeline. I remember when Biogen was an exciting new biotech based in Westin.

Drugs 222

Drugs Pharma Companies Doctors Doctor 222

pharmaphorum

MARCH 19, 2021

The oceans of health data out there can be overwhelming for pharma companies to manage – but if extracted correctly, the prospect to develop drugs from scratch in as little as a year is very real, says Lifebit CEO, Dr Maria Chatzou Dunford. . The post Digitalising drug discovery appeared first on.

Bioinformatics 59

Bioinformatics Drugs Genome Genomics 59

XTalks

AUGUST 21, 2023

The US Food and Drug Administration (FDA) has approved Ipsen’s groundbreaking Sohonos (palovarotene) capsules for the treatment of fibrodysplasia ossificans progressive (FOP), an ultra-rare bone disease. Sohonos, the first and only approved drug, offers hope to those battling the disease.

Drugs 98

Drugs FDA Approval Genetics Clinical Trials 98

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

Branding 238

Branding Pharma Companies Marketing Production 238

World of DTC Marketing

JULY 14, 2021

1ne: Pharma companies are forcing out older, experienced employees. 2wo: Talented marketing people don’t want to work in pharma because of the culture. 3hree: Pharma-only agencies have forced out people who created great campaigns and replaced them with people who are too anxious to make a name for themselves.

Pharma Companies 253

Pharma Companies Branding HR Marketing 253

World of DTC Marketing

AUGUST 29, 2022

The research showed that patients wanted to understand how the drug works and the potential side effects. On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. A pharma company that silos DTC from HCP marketing people is disadvantaged.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

MAY 31, 2022

Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. Part of that online experience is going to the pharma product website, but too many marketers feel that is a good indication that people will ask for their product. In both these areas, most pharma sites fail.

Marketing 179

Marketing Branding Pharma Companies Pharma Production 179

World of DTC Marketing

AUGUST 9, 2021

HCPs don’t necessarily want pharma trying to sell products via social media. The best approach is to use social media to connect HCPs to clincial information and drug trials. A leading pharma company recently sponsored a series of Q&A around the use of their new cancer drug.

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Nurses Marketing Pharma Companies Production 294

XTalks

APRIL 16, 2024

Lady Gaga’s continuing partnership with Pfizer has yielded another video ad for the company’s migraine drug Nurtec ODT (Rimegepant). Watch the ad here: Lady Gaga’s Journey, The Next Chapter The ad opens with Gaga saying “Nothing dims my light like a migraine” and goes on to reveal how she found relief with migraine drug Nurtec ODT.

Drugs 52

Drugs Pharma Companies Doctors Doctor 52

pharmaphorum

JANUARY 24, 2022

The UK scientists that ran one of the largest trials of experimental COVID-19 drugs have formed a non-profit company that will apply the methodology to other disease areas – with $6.8 The post Team behind RECOVERY trial of COVID drugs casts its net wider appeared first on. million in funding from French drugmaker Sanofi.

Trials 88

Trials Drugs Clinical Trials Clinical Trials 88

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey.

Pharma Companies 212

Pharma Companies Vaccination Vaccine Doctors 212

World of DTC Marketing

APRIL 7, 2021

Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. drug spending by 9 percent” What about taxpayers? Government funding contributed to research associated with all 210 new drugs approved by the U.S.

Vaccination 162

Vaccination Vaccine Doctors Doctor 162

Fossil Remedies

SEPTEMBER 23, 2022

PCD Pharma Franchise is a popular business model. It is a business arrangement in which a pharma company offers the rights of marketing and distribution to its franchise partner. The pharma company thus expands its business and reaches new regions. You can ask the opinion of expert doctors as well.

Pharma Companies 52

Pharma Companies Production Licensing Licensing 52

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. The new initiative, Care Studio, aims at doctors rather than patients. Then there is the cost of generic drugs. Generic drugs versus branded is also a considerable expense.

Pharmacy 227

Pharmacy Generic Drugs Life Science Branding 227

pharmaphorum

DECEMBER 21, 2021

However, despite the work still left to be done, there are now a growing number of treatments in the pipeline and 2020 proved to be a remarkable year for orphan drug approvals, with the US FDA approving more orphan designated treatments than non-orphan drugs. Headway being made. The potential to leverage genomic data.

Development 96

Development Genome Genomics Drugs 96

pharmaphorum

AUGUST 2, 2022

Prognosis is not as promising for hepatitis B patients, but there are antiviral drugs available to help combat the virus and limit liver damage. There is hope among researchers and drug developers that hepatitis C treatment innovations can be leveraged to find a cure for hepatitis B. DOWNLOAD THE FULL ARTICLE HERE.

Pharma Companies 103

Pharma Companies Doctors Doctor Drugs 103

pharmaphorum

MARCH 8, 2021

The company said its products help real-time management and monitoring of drug-food constituent interactions and drug-drug interactions. A patient-facing app and a set of clinical tools for clinicians to monitor and analyse interaction and pharmacological profile of drugs, when co-administered with food and other drugs.

Pharma Companies 72

Pharma Companies Doctors Doctor Drugs 72

pharmaphorum

MARCH 11, 2021

According to analysts from Jefferies, several pharma companies could stand to benefit with products that could help with issues such as mental health, lung scarring, kidney disease and heart failure. Heart failure drugs from Novartis (Entresto) and AstraZeneca (Farxiga) are also potential beneficiaries.

Sales 103

Sales Production Pharma Companies Doctors 103

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. Today, just as many people trust retailers and digital companies to help manage their personal health as they do health care providers.18. Sarasohn-Kahn tackles in her book HealthConsuming: From Health Consumer to Health Citizen.

Pharma Companies 230

Pharma Companies Doctors Doctor Production 230

pharmaphorum

APRIL 8, 2021

COVID-19 has been a trial-by-fire showing just how quickly drugs and vaccines can be developed under the right circumstances – but there is much to do to ensure this progress is not lost, said speakers at WIRED Health 2021, including the CEOs of BioNTech and BenevolentAI. . We published our hypothesis in the Lancet on February 4 in 2020.

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Development Drugs Vaccination Vaccine 82

Pharmaceutical Technology

MARCH 24, 2023

Biosimilars are an important tool to facilitate competition, lower the price of drugs, and create savings across the board. Many pharma companies hold extensive patent protections and have ongoing patent litigation cases. In addition, insurers’ contracting practices can help preserve the sales of brand-name drugs.

FDA Approval 147

FDA Approval Marketing Manufacturing Sales 147

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. I also believe that too many within our industry discount the influence that pharma has on patients.

Pharma Production 144

Pharma Production Production Pharma Companies Doctors 144

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 114

Branding Doctors Doctor Compliance 114

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Pharma DTC marketers should develop personas for their target audience that tells us who they are like: 1ne: Where do they go for medical information online?

Marketing 196

Marketing Sales Pharma Companies Doctors 196

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Are you considering starting your own business in the Indian pharma industry? Creogenic Pharma, a science-driven pharmaceutical company, is offering PCD Pharma Franchise in Madhya Pradesh on a monopoly basis. Wholesaler

Pharma Companies 40

Pharma Companies Pharma Production Medicine Production 40

pharmaphorum

OCTOBER 11, 2022

So, historically – certainly pre-2000 – if you look at the way prescription drugs were communicated, it was very tightly controlled: it was pharma companies speaking to doctors and the doctor would speak to the patient and tell them what they thought the right solution was,” he said.

Pharma Companies 92

Pharma Companies Medicine Doctors Doctor 92

XTalks

DECEMBER 20, 2023

These advancements and trends addressed important industry challenges and offered opportunities to foster innovations and solutions in areas including drug development, healthcare and medical devices. The shortages have been partly blamed on the off-label prescribing of the drugs for weight loss.

Life Science 59

Life Science Clinical Trials Clinical Trials FDA Approval 59

pharmaphorum

DECEMBER 15, 2021

Going from the vital activity of patient engagement to the more encompassing state of patient centricity requires big steps in the evolution of new-drug discovery, development, and delivery. It has been the focus of much of my career as a physician inside the drug industry. Patient centricity, instead, demands dialogue.

Pharma Companies 141

Pharma Companies Development Medicine Clinical Trials 141