Influencer marketing in pharma
World of DTC Marketing
JANUARY 12, 2022
The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Scandals, fake followers, bot technologies, and the pandemic crisis converged have put a halt to influencer marketing growth and tarnished the public view of influencers as a whole. Can pharma leverage influencer marketing? Across the board, influencer marketing was worth around $9.7 billion in 2020, according to Influencer Marketing Hub , which estimated the mark
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