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The biggest waste of digital media spending in pharma

World of DTC Marketing

Pew Internet found that most online health seekers (86%) visit multiple sites when looking for health information and do not have one favorite site. . Most start at a general, non-specialty Website – a search engine or a portal. After finding information or links to them on the available site, they surf other sites.

Doctors 232
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Small biotech start-ups should look to web analytics

World of DTC Marketing

Biotech start-ups face challenges in raising money and cutting through the “noise” of other prominent pharma marketers, but their website can provide a wealth of insights into what visitors want to know. 2wo: How long are they staying on your site, and what pages get the most views?

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Enhancing Sponsor Outcomes: The Power of In-House Clinical Assessment Support

Worldwide Clinical Trials

The In-House Clinical Assessment Support Advantage: A Closer Look Working with outside rater training vendors, while beneficial in certain contexts, often introduces layers of complexity, potential delays, and fragmentation in communication and processes.

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Neuronascent plans Phase II Parkinson’s disease trial with neurorestorative drug

Pharmaceutical Technology

Neuronascent plans to start a potential Phase II trial of its neurorestorative agent NNI-362 in Parkinson’s disease in H1 2024, said CEO Judith Kelleher-Andersson in an interview with P harmaceutical Technology. The upcoming Parkinson’s disease study will possibly look at anosmia through its primary endpoint, said Kelleher-Andersson.

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Clinical Research as a Career Path and the Need for Deliberate Site Action

ACRP blog

With today’s well-known workforce challenges, it is more important than ever for sites to address workforce development in a meaningful way, reimagining how clinical research departments perform in an organizational context. Once here, appropriate onboarding and training programs are key to retention.” “We

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A Deep Dive into Best Practices for Clinical Trial Site Start-Up

Cloudbyz

The site start-up phase is that critical period where you’re not just laying bricks but ensuring they’re placed right. Let’s delve deeper into each of the best practices for an effective site start-up. Setting the initial stages right in a clinical trial is akin to laying the foundation for a building.

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10 Trends for online health seekers

World of DTC Marketing

2wo: The number of sites people go-to for online health information has also increased, and friends and family play a big part in recommending sites with health information. 4our : By far online health searches start at Google but the blurring of organic and paid search results often results in frustration. 2020 trend concept.