Remove tag brand-marketing
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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

SUMMARY: More than 42,000 programmatic ads from 4,315 brands are running on websites spouting misinformation about the vaccine and COVID over the past year. Brands don’t often have power over where their programmatic ads are appearing online, due to third-party vendors. When will pharma stop using programmatic online ads?

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What are McDonald’s Boo Buckets? + Why Campbell’s Acquired Rao’s Sauce – Xtalks Food Podcast Ep. 133

XTalks

The team commends McDonald’s for its marketing tactics, especially when they can combine nostalgia with contemporary touches. Also in this episode, Sydney talks about Campbell’s acquisition of Rao’s sauce owner Sovos Brands for a staggering $2.7 These coveted pails will be available through Halloween, or while supplies last.

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Are You Ready for GA4? Enhancements for Measuring Engagement

Intouch Solutions

Every marketer wants to better understand their customer’s journey, but consumer privacy and security has been a looming and increasing concern over the last few years. However, marketers could still utilize standard Universal Analytics to process data. Events – Event Name and Detail replaces Event Category, Action, and Label.

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Chocolate Shortage Looms Ahead of Easter 2024

XTalks

However, she emphasized, “Our strong marketing plans, innovation and brand investments will drive top-line growth and meet consumers’ evolving needs.” Despite these challenges, companies like Hershey remain optimistic, focusing on marketing, innovation and brand investments to drive growth.

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Smart pharmaceutical and healthcare labels: Lets trace medicines from its origin

Roots Analysis

It is worth noting that smart labels contain a transponder code which can be read by sophisticated devices, including radio frequency identification device (RFID) tags and near-field communication (NFC) chips. While most smartphones can read NFC chips, RFID tags can only be read by specialized receivers.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world. Be more agile .

Branding 118
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Why Rao’s Sauce Is Worth Billions, According to Campbell’s

XTalks

In August, Campbell Soup acquired Rao’s sauce owner Sovos Brands for $23 per share, reflecting a total value of a staggering $2.7 While Sovos owns other food brands like Noosa Yoghurt and Michael Angelo’s, its standout star has always been Rao’s. This led Sovos to acquire and foster such brands for greater expansion.