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Chocolate Shortage Looms Ahead of Easter 2024

XTalks

Related: Why the UK is Facing a Tomato Shortage in 2023 Chocolate Makers Feel the Pinch With the likelihood of a fourth consecutive poor growing season, chocolate manufacturers like Hershey and Mondelez (owners of Cadbury) are forced to raise prices to offset the rising cost of cocoa.

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Grand Rounds August 19, 2022: Inclusion and Diversity in Clinical Trials: Actionable Steps to Drive Lasting Change (Gerald Bloomfield, MD, MPH; Michelle Kelsey, MD)

Rethinking Clinical Trials

In terms of untapped potential, the engagement with the community, taking the time to identify who folks are and speak face to face. The face-to-face component, the time in front of individuals is a critical step to being welcomed and to engaging people in rural settings. Ask and engage community partners. Learn more.

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How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

Customer journeys in pharma are changing, with important implications for the marketing supply chain. Focus New developments in data and digital are changing traditional customer journeys and forcing pharmaceutical companies to evolve in order to keep up.

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Grand Rounds December 8, 2023: A Pragmatic Randomized Trial of the Jumpstart Intervention to Promote Communication about Goals of Care for Hospitalized Patients with Serious Illness (Ruth Engelberg, PhD; Erin Kross, MD; Robert Lee, MD, MS)

Rethinking Clinical Trials

The research question Jumpstart set out to answer is can a patient-specific, clinician-facing communication priming intervention with discussion prompts effectively promote goals of care discussions between clinicians and hospitalized older adults with serious illness? It is something we are thinking about a lot in the outpatient trial.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

Pharma’s go-to-market strategies have tended to be more traditional than those seen in non-regulated sectors, but there are some signs this is changing, with an acceleration in the pace of change forced by the COVID-19 pandemic that is allowing the industry to close its gap with faster, more nimble consumer brands. Be more agile .

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What can pharma marketing learn from other regulated industries?

pharmaphorum

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Nevertheless, the advent of COVID-19 is forcing pharma, and many other sectors, to make some radical changes.

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Grand Rounds July 14, 2023: Lessons From the COORDINATE-Diabetes Trial (Christopher B. Granger, MD; Neha J. Pagidipati, MD, MPH)

Rethinking Clinical Trials

In this program, we were trying to change a more complex behavior with a higher activation energy, which is not only to prescribe one therapy, but to take a very complex patient population and prescribe multiple therapies, which inherently requires more than just a prompt here or there. How do you incentivize patients to see this through?

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