Remove category politics
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Pharma’s paid media fails

World of DTC Marketing

Unlike a traditional TV or radio ad, Facebook’s ad categories help those companies target their drug ads at users who likely suffer from a specific illness the drug treats. A complete waste of money, time and effort.

Marketing 283
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Bioterrorism: A Threat To The Healthcare And Global Peace

Delveinsight

The main goal of bioterrorism is to create social, political and economical unrest in the country or region through the mortality, morbidity and panic in the public. Within the country, a dissenting group or rival, based on their religious, political and ideological differences may use bioterrorism to intimidate established governments.

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After a Vaccine – What? The Shift from Research and Discovery to Communications

Eye on FDA

Vaccines for COVID-19 are the focus of the moment – politically and scientifically speaking. Scientifically, there was the big news that a vaccine trial had experienced a serious adverse event bringing a pause to bear in its continuation, likely throwing further cold water on the political side of the equation.

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Our healthcare has failed us

World of DTC Marketing

Not only has the FDA become a political pawn but almost half the population is now obese. In 2019, 12 states had obesity rates in the highest category for this survey (35 percent or greater), a jump from three states in 2014, and nine in 2018. IN SUMMARY: American healthcare is failing.

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It’s time to get back to basics in DTC marketing

World of DTC Marketing

3hree: Don’t ignore the negative buzz over pharma and politics. Marketers in all categories are overwhelmed with data, but marketing is NOT a science, and consumers often don’t make choices based on rational decisions. Repeat visitors to your website should not see the same page as first-time visitors.

Marketing 199
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Wellcome funds work on regulating digital mental health tools

pharmaphorum

Clarity on the characteristics of the category – for example, whether they are medical devices and, if so, which risk classification they would fall under – could be a big step forward in developing the sector and ensuring all products made available to patients are safe and effective.

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Can Marketing Save Women’s Healthcare?

Intouch Solutions

Governments and health systems value politics, profits and potential. And, in this category, we are not selling products, we are saving lives. As marketers, we are in the unique position to take these bold steps as well. But marketers don’t need to abide by that.