Another reason change is needed at FDA? Fair balance
World of DTC Marketing
JUNE 24, 2021
As we have seen over the past few years, Pharma companies are a business, a regulated business, but still a business. To portray patients, mindless people who blindly believe DTC TV ads and rush to their doctor to ask for a product are inaccurate. I just finished watching a Zoom call where people evaluated a new DTC spot.
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