World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. To their doctors for problems, follow-ups, and treatments because of the pandemic. This can help your agency develop a more effective media strategy to reach each segment on and offline.

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World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.

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World of DTC Marketing

OCTOBER 9, 2020

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. Marketing is not science; it’s an art.

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Drug Discovery World

MAY 20, 2024

Glucagon-like peptide-1 (GLP-1) receptor agonist sales for the type 2 diabetes and obesity markets are forecast to reach over $125 billion in the seven major markets (7MM) by 2033, according to analysts GlobalData. Key opinion leaders interviewed by GlobalData said that patients usually ask their doctors for these specific medicines.

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World of DTC Marketing

AUGUST 25, 2021

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics. 3hree: Beware of changing market parameters.

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Pharmaceutical Technology

JULY 28, 2022

The wAMD and GA markets are anticipated to reach values of $18.8bn and $4.0bn, respectively, in 2031 in the 7MM. The wAMD and GA markets are anticipated to reach values of $18.8bn and $4.0bn, respectively, in 2031 in the 7MM. The therapy received FDA approval in October last year.

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World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. .” So is the future of HCP marketing digital?

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Doctors Doctor Pharma Companies Production 286

World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. What will DTC marketers do then?

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Branding Marketing Production Doctors 226

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Is there a disconnect between what DTC marketers think will happen and what happens with DTC? Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand.

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Branding Doctors Doctor Marketing 243

Intouch Solutions

MARCH 30, 2022

National Doctors’ Day, celebrated on March 30, honors these healthcare professionals for their work and their dedication to their patients and their communities. Perhaps consider celebrating National Doctors’ Day by considering how you can improve your own outreach to them! 2022 Pharma Marketing Trend to Watch: Musical Chairs.

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pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. With medical staff working tirelessly and lockdown restrictions in place across the world, the way pharma markets medications has changed, too. This is an increase in 14.2%

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World of DTC Marketing

JANUARY 1, 2022

2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. 4our: TV will still be the first choice for DTC marketers – TV is excellent a creating awareness, but the reach and frequency models need adjustment.

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Marketing Doctors Doctor FDA Approval 244

XTalks

MARCH 6, 2024

MBA, Vice President, Global Head of Marketing, Sight Sciences, about the evolving field of eye care. Sight Sciences is focused on developing and commercializing innovative solutions for eye diseases like glaucoma and dry eye disease to transform care and improve patients’ lives. In this episode, Ayesha spoke with H. Pierre Simon Jr.,

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pharmaphorum

JANUARY 28, 2021

It has been five years since the first biosimilar launched in United States market—marking the first steps in expanding access to innovative biologic-based treatments that help patients manage and treat difficult illnesses such as cancer, rheumatoid arthritis, and other life-altering diseases. million patients.

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World of DTC Marketing

FEBRUARY 8, 2022

But in a rush to develop some apps, there are dangers. Vastaamo has filed for bankruptcy but left many Finns wary of telling doctors personal details, says Joni Siikavirta, a lawyer representing the company’s patients. For now, however, it’s “try this app at your own risk” as developers look to cash in.

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World of DTC Marketing

JULY 17, 2022

In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. Wegovy arrived on the market amid a global obesity crisis. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Then there is the price.

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Drugs Doctors Doctor Sales 209

World of DTC Marketing

APRIL 23, 2021

Just when you think you have broken through, pharma marketing, people rotate, leave, or get promoted, and the process is pushed back three or four steps. Patients are finally returning to their doctors, and some DTC people really believe they will go to their doctor and ask for an Rx.

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Pharma Companies Doctors Doctor Marketing 188

World of DTC Marketing

APRIL 25, 2022

Wearable devices can alert patients to potential health issues that require a visit to the doctor. The challenge is getting to the doctor promptly without needing that maze that has become our healthcare system. A new patient, for example, to a cardiologist would require a full battery of tests and a wait time to see the doctor.

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Doctors Doctor Development Research 231

World of DTC Marketing

FEBRUARY 3, 2022

If you work in an agency, your job is not to develop a website or TV spot. DTC marketers need to listen to what people ask about treatments on websites like Google Trends. If your market consists of a small number of patients TV is a waste of money. 5ive: We want to know about your target market. What do they read?

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Marketing Pharma Production Production Doctors 247

World of DTC Marketing

JULY 21, 2022

Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. In this blogger’s opinion, there is also a severe need for talented marketers who understand the microsegments of each market. The MS market is a great example. DTC marketers seem to ignore this data.

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World of DTC Marketing

APRIL 5, 2022

Too many marketers rely on metrics that don’t mean a damn thing, like visitors to your website. All this means is that DTC and HCP marketers will have to do a lot better job connecting their spending to quantitative brand metrics. HCP marketing is changing very quickly. The other challenge is going to be flexibility.

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World of DTC Marketing

AUGUST 13, 2020

You need people who can understand what your brand is trying to do and develop an online strategy that checks all the boxes. Is HCP marketing changing? Sure patients are staying away from doctors’ offices now but do we know for sure that trend will last? The other area I see hiring is marketing.

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Branding Pharma Companies Doctors Doctor 223

The Pharma Data

DECEMBER 3, 2020

4, 2020 /PRNewswire/ — Body Doctor specializes in eye-care, eyelid hygiene products and have transformed the market for eye compresses and continue establishing a pedigree of bringing innovation to the sector with an antibacterial fabric thanks to the partnership with Polygiene®. About Body Doctor. STOCKHOLM , Dec.

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Doctors Doctor Production Branding 52

World of DTC Marketing

JUNE 1, 2022

Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care. Prior authorizations also exact a toll on doctors, who say the paperwork has gotten out of hand. Then there is prior authorization.

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BioTech 365

SEPTEMBER 4, 2020

Government, Media, and Doctors Are Aligning on Need for Routine, Controlled Testing at Airports, Workplaces, Homes, and Other Decentralized Locations Health Canada has taken steps indicating the move toward mass distributed testing using rapid diagnostic tests which are compatible with … Continue reading →

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World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. Fitness accounts for the largest share of the US mHealth app market, which is expected to grow to $50 billion by 2025. First there is the cost of developing an app. App development is also not just one and done.

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World of DTC Marketing

NOVEMBER 15, 2021

An exciting development presented itself. Marketers should focus on one or two and reinforce them in all channels. As a couple of doctors told us, “there is so much information trying to get to us that it’s getting harder to filter out what I need and what’s just typical marketing talk.”

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Drugs Doctors Doctor Branding 238

Intouch Solutions

SEPTEMBER 21, 2021

When you need to talk to your doctor about your condition, how does that go? They will be able to develop and use messages that compliment and build on each other. Where does your brand fit in terms of modern marketing maturity when developing excellent customer experiences? It’s a process of maturation.

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Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. These changes include marketing processes, customer engagement, tools and tactics. .

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World of DTC Marketing

APRIL 20, 2021

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. I’m starting to see some excellent things from J&J, including a special marketing program targeted at black people with MS. To their doctors, will we see a huge increase in MRI and other tests?

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Vaccination Vaccine Doctors Doctor 253

pharmaphorum

AUGUST 4, 2020

to develop an intra-uterine sensor system and generate clinical data that could be used for European approval. If the data support European approval, the sensor would be the company’s first product on the market. ” The post VivoPlex raises funding to develop intra-uterine sensor appeared first on. .

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World of DTC Marketing

MARCH 7, 2022

Biotech start-ups face challenges in raising money and cutting through the “noise” of other prominent pharma marketers, but their website can provide a wealth of insights into what visitors want to know. They usually don’t have the money and believe that it takes a small fortune to develop a website prelaunch. (It

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Delveinsight

OCTOBER 1, 2021

There are several therapies in the market to address the Myasthenia Gravis burden, and many companies are still working on their drug candidates to cope with Myasthenia Gravis. The current Myasthenia Gravis therapeutics market has many FDA-approved drugs for the treatment of Myasthenia Gravis. Myasthenia Gravis Approved Therapies.

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Pharmaceutical Technology

JUNE 29, 2022

Continuing advancements within this field deliver new hope to doctors and patients, transforming disease outcomes for previously incurable indications. Developing best-in-class speciality enzymes. After joint development, screening, and proof of concept, we purify the selected enzyme intermediate from Novozymes under cGMP conditions.

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World of DTC Marketing

FEBRUARY 2, 2022

Biogen will partner with Roche on the development, and potential sale of a promising cancer drug the Swiss pharma is advancing for several types of lymphoma, announcing Tuesday it’s exercised an option to share rights to the treatment. Putting it on the market will stress Medicare’s resources.”

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pharmaphorum

DECEMBER 21, 2021

During the course of the webinar, Keefer explained how specialty sites, with deep knowledge on one or certain groups of Rare Diseases, are crucial for further progress in drug development to progress the number of treatments available to Rare Disease patients and to provide support to those individuals. The potential to leverage genomic data.

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Intouch Solutions

MARCH 2, 2022

My second favorite thing about pharmaceutical marketing is the wonderful customer complexity (the first, of course, is that we can use our marketing superpowers for good not evil). The labyrinth of customers, each with different and often contradictory needs, makes Rx marketing a game of three-dimensional chess.

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