World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. So should pharma be in the app business? First there is the cost of developing an app. But at the same time, 93% of doctors believe mHealth apps can improve patients’ health. Blood sugar or diabetes tools.

Doctors 230

Doctors Doctor Branding Development 230

pharmaphorum

APRIL 8, 2021

COVID-19 has been a trial-by-fire showing just how quickly drugs and vaccines can be developed under the right circumstances – but there is much to do to ensure this progress is not lost, said speakers at WIRED Health 2021, including the CEOs of BioNTech and BenevolentAI. . Data is the lifeblood of AI-powered research.

Development 93

Development Drugs Vaccination Vaccine 93

Find Me Cure

SEPTEMBER 2, 2020

As part of our patient advocacy efforts, at FindMeCure we are dedicated to creating a bridge between patients and the world of clinical research. This includes spreading clinical trial awareness, connecting patients to the trials they are interested in but also speaking up about the issues in the clinical research industry. .

Clinical Research 97

Clinical Research Research Clinical Trials Clinical Trials 97

World of DTC Marketing

JULY 21, 2022

From an in-depth analysis of metrics for several clients, including research with audiences, DTC TV ads are doing a good job driving awareness. I have been developing, for clients, a patient journey map from awareness to asking for an Rx based on research with current customers. DTC managers are often surprised by the results.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

APRIL 7, 2021

Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Pfizer is even taking a step further saying they no longer need a partner in developing future vaccines. Rising costs are unsustainable despite the talk about virtual visits.

Vaccination 162

Vaccination Vaccine Doctors Doctor 162

World of DTC Marketing

AUGUST 10, 2021

SUMMARY : Falsehoods have been shown to spread faster and farther than accurate information, and research suggests that misinformation can have negative effects in the real world, such as amplifying controversy about vaccines and propagating unproven cancer treatments. Engagement within pharma websites is completely different from CPGs.

Production 180

Production Pharma Companies Doctors Doctor 180

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Pharma DTC marketers should develop personas for their target audience that tells us who they are like: 1ne: Where do they go for medical information online?

Marketing 196

Marketing Sales Pharma Companies Doctors 196

pharmaphorum

DECEMBER 15, 2021

Going from the vital activity of patient engagement to the more encompassing state of patient centricity requires big steps in the evolution of new-drug discovery, development, and delivery. It is drug developers, patients, advocates, and caregivers in active conversations—more likely to involve clean sheets of paper than prepared scripts.

Pharma Companies 145

Pharma Companies Development Medicine Clinical Trials 145

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. .” The hype around telehealth has followed a projected pattern. from 2020 to 2027.

Doctors 193

Doctors Doctor Compliance Marketing 193

pharmaphorum

MARCH 19, 2021

The oceans of health data out there can be overwhelming for pharma companies to manage – but if extracted correctly, the prospect to develop drugs from scratch in as little as a year is very real, says Lifebit CEO, Dr Maria Chatzou Dunford. . According to an article by Stephens, Zachary D.,

Bioinformatics 59

Bioinformatics Drugs Genome Genomics 59

pharmaphorum

MARCH 15, 2022

The shift to virtual alone has already had a profound impact on all conference stakeholders: medical societies themselves, doctors, patients, commercial partners, and professional conference organisers (PCOs). Doctors want a choice. Part 2 will assess possible scenarios for 2022 and beyond. Lessons learnt 2020-2021. yes; and 15.7%

Doctors 105

Doctors Doctor Cardiology Allergies 105

pharmaphorum

JANUARY 24, 2022

Protas will design and run smart clinical trials through collaborations with charities, foundations, academic research teams and industry partners, and will take on both repurposed and experimental drugs. “It’s not about making money from the trials, it’s about driving public health benefit,” he told the BBC.

Trials 97

Trials Drugs Clinical Trials Clinical Trials 97

pharmaphorum

AUGUST 2, 2022

There is hope among researchers and drug developers that hepatitis C treatment innovations can be leveraged to find a cure for hepatitis B. This may be due to lack of access or problems preventing patients from visiting doctors such as mistrust of healthcare systems or mental health issues. DOWNLOAD THE FULL ARTICLE HERE.

Pharma Companies 105

Pharma Companies Doctors Doctor Drugs 105

World of DTC Marketing

APRIL 16, 2021

While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. When I was in charge of the Cialis online launch, I developed a website for our agencies to share insights, timelines, and creatives. All of our agencies also had access to all of our research.

Branding 203

Branding Marketing Pharma Companies Doctors 203

pharmaphorum

OCTOBER 11, 2022

As it turned out, pharmaphorum’s launch coincided with digital’s early permeation of the healthcare industry. “[Digital] was becoming an increasing feature of our content, whether we were talking about what patients were doing in the industry, what tech companies were coming in, et cetera. Healthcare’s early digital transformation.

Pharma Companies 98

Pharma Companies Medicine Doctors Doctor 98

pharmaphorum

JULY 27, 2022

It will be piloted by several DTx developers, including Mahana Therapeutics which has developed DTx for chronic health conditions like irritable bowel syndrome (IBS) and Videra Health , a specialist in online consultations and remote patient monitoring. billion in 2021.

Production 72

Production Pharma Companies Doctors Doctor 72

XTalks

DECEMBER 20, 2023

These advancements and trends addressed important industry challenges and offered opportunities to foster innovations and solutions in areas including drug development, healthcare and medical devices. Top 30 Pharma Companies in 2023: Statistics and Trends Xtalks assembled a comprehensive list of the top pharma companies in 2023 by revenue.

Life Science 59

Life Science Clinical Trials Clinical Trials FDA Approval 59

pharmaphorum

DECEMBER 7, 2021

For 55% of pharma respondents and 47% of service providers, a contributing factor is their lack of insight into what HCPs actually value in terms of the content, channels, formats, etc. For those, EPG Health’s report , The Gaps Between HCP demand and Pharma Supply of Medical Information , will provide some answers.

Life Science 105

Life Science Pharma Companies Branding Marketing 105

Fossil Remedies

MARCH 27, 2020

Earlier, the person had to fix an appointment with the doctor while seeking treatment for an ailment. With digitization, patients go prepared by doing online research. They talk to others who developed similar symptoms or problems. Hence, doctors suggest the patients these healthcare apps. Personalized health tracking.

Doctors 52

Doctors Doctor Pharma Production Pharma Companies 52

pharmaphorum

SEPTEMBER 28, 2020

The webinar discussed findings of exclusive surveys showing the continuing medical education (CME) needs of doctors and shone a light on where physicians are going for their learning needs amid the COVID-19 pandemic. He said: “They do have a responsibility towards educating healthcare professionals on the correct use of their drugs.”.

Doctors 105

Doctors Doctor Pharma Companies Clinical Trials 105

pharmaphorum

SEPTEMBER 16, 2021

The decision by shareholders has been greeted with consternation by health charities, public health specialists and doctors organisations, which have mounted a campaign against placing a pharma company in the hands of a big tobacco group. — Sarah Woolnough (@swoolnough) September 16, 2021.

Scientist 90

Scientist Production Marketing Pharma Companies 90

Creogenic Pharma

FEBRUARY 17, 2021

Franchise Company. Growth of Pharma Franchise: With the rise in competition, it has truly become demanding for new businesses to enter the present pharmaceutical production marketplace. The operational and marketing skills could be developed with time, but the lack of tools can damage your business very poorly. Distributor ?

Pharma Companies 52

Pharma Companies Production Manufacturing Marketing 52

pharmaphorum

DECEMBER 21, 2020

The companies are based on opposite sides of the Atlantic – Moderna was founded in Massachusetts in 2010 under the name ModeRNA Therapeutics by a team of investors two years after BioNTech began operating from a small lab in Mainz, Germany. They are very good doctors, scientists and entrepreneurs.

Vaccination 111

Vaccination Vaccine Doctors Doctor 111

Intouch Solutions

JULY 31, 2022

The video game prescribed by doctors (bbc.com). The British news service investigates two digital therapeutics: EndeavorRx, the first Rx app for ADHD, and Thymia, an app being piloted in the UK to help doctors diagnosis depression, which watches and listens for users’ speech and facial expressions as biomarkers that represent their symptoms.

Doctors 59

Doctors Doctor FDA Approval Pharma Companies 59

pharmaphorum

OCTOBER 5, 2021

Digital data collection, utilisation of real-word data and patient-centric thinking will all contribute to the rapid development of a new healthcare landscape, says Debiopharm Innovation Fund’s Tanja Dowe. The time of individuals relying entirely on face-to-face interaction with their doctors is long past.

Doctors 132

Doctors Doctor Marketing Development 132

World of DTC Marketing

JANUARY 26, 2021

Ask a diabetes patient which pharma company is the leader in diabetes therapy? You’re likely to hear a whole range of answers because no company has moved forward with content that ensures they become the standard for online diabetes patients. 2wo: What’s the relationship between TV DTC and a product website?

Branding 180

Branding Production Marketing Pharma Companies 180

pharmaphorum

DECEMBER 3, 2020

TV viewing habits are changing dramatically, and these trends have only been accelerated by COVID-19 – but Intouch’s Justin Chase says that pharma is still stuck in a traditional advertising mindset. But pharma companies, by and large, have not updated their media plans to align with the changing viewing behaviors of their target audiences.

Pharma Companies 66

Pharma Companies Branding Marketing Life Science 66

The Pharma Data

NOVEMBER 27, 2020

Vaccine development to cure coronavirus is at an all-time high after Pfizer and BioNTech announced they had success with a possible vaccine candidate. UK firm develops solution for identifying whether patients are actually infectious from a virus or not. Read on to for the full insight.

Vaccination 52

Vaccination Vaccine Immune Response Marketing 52

pharmaphorum

FEBRUARY 25, 2022

Pharma companies are now household names, having been thrust into the public’s consciousness after dominating the headlines through the pandemic. These efforts, as Nadhim Zahawi rightly said when he was Vaccines Minister, have led to the life sciences and pharma industry becoming a UK national treasure.

Life Science 98

Life Science Vaccination Vaccine Pharmacy 98

Drug Discovery World

APRIL 3, 2023

AT : We initially met at the University of Leeds, where David was a post-doctoral researcher studying aptamers, and I was completing my PhD. As life science operates globally, the vision for the business was always to bring aptamers as an antibody alternative to researchers worldwide.

Antibody 52

Antibody Gene Therapy Gene In-Vitro 52

pharmaphorum

APRIL 1, 2021

We speak to the company’s CEO and co-founder, Szabolcs Nagy, to find out why moving beyond traditional biotech drug development is a good fit for the country’s ecosystem. It’s incredibly exciting to see what can be done with the right data and digital expertise combined with experienced drug developers. Hungary’s ecosystem.

Bioinformatics 123

Bioinformatics Drugs Development Scientist 123

pharmaphorum

AUGUST 1, 2022

Ties Kroezen, venture leader of Community Life Centers and business development manager for Philips Africa, tells us about the challenges present within the African healthcare system, solutions the company developed to help patients and providers connect, and how pharma can assist with delivering better care to African residents.

Development 78

Development Pharma Companies Drugs Life Science 78

pharmaphorum

MAY 30, 2022

Many companies realise traditional clinical trial processes need modification to improve efficiency, and partnerships are forming in distinct ways to evaluate how digital therapeutics, such as VR can enhance trial designs and outcomes. He oversees operations, including business development, sales and marketing, and people.

Clinical Trials 97

Clinical Trials Clinical Trials Trials Big Data 97

Pharmaceutical Technology

MARCH 17, 2023

At the same time, experts are saying developers in the field need to double down on securing clinical data to allow for its continued maturation. Companies are testing the use of digital platforms along with pharmacological treatments. Securing reimbursement for digital therapeutics also continues to impede its uptake.

Production 278

Production Development Pharma Companies Marketing 278

pharmaphorum

NOVEMBER 19, 2020

By adopting a design-led, solutions-based approach to communications, companies can help healthcare professionals (HCPs) to better meet the needs of their patients through their comms, taking a scientific approach to creating clear, rational processes built on discovery, definition, development, and delivery in every aspect of healthcare.

Compliance 95

Compliance Marketing Sales Development 95

pharmaphorum

JANUARY 29, 2021

This has, of course, garnered immense excitement – Doctors Emmanuelle Charpentier and Jennifer Doudna were named winners of the Nobel Prize for chemistry in recognition of their discovery of CRISPR/Cas9 gene editing technology. Since Macrae joined the company just four years ago, Sangamo has more than tripled its staff and raised $1.6

Gene Editing 145

Gene Editing Gene Gene Therapy In-Vivo 145

pharmaphorum

APRIL 27, 2022

I don’t know’ ” As the pandemic progressed, it quickly became clear that identifying and measuring omnichannel marketing success would require companies to think outside of the box and develop solutions that effectively addressed the unique needs of modern marketing. ” About the interviewees. www.csl-uk.com.

Marketing 116

Marketing Sales Production Development 116