World of DTC Marketing

DECEMBER 3, 2020

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. Today consumers don’t run to their doctor after seeing a DTC ad, they do their research, and in some cases, the ads actually help them identify potential health problems. What about marketing to doctors?

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Marketing Drugs Doctors Doctor 181

Medical Xpress

DECEMBER 16, 2022

Following established guidelines about prescription drugs would seem to be an obvious course of action, especially for the professionals that do the prescribing. Yet doctors and their family members are less likely than other people to comply with those guidelines, according to a large-scale study co-authored by an MIT economist.

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Doctors Doctor Medicine Research 76

STAT News

NOVEMBER 16, 2022

government’s top addiction researcher is calling for broad deregulation of methadone , a key drug used to treat opioid use disorder. American doctors should “absolutely” be allowed to prescribe methadone directly to patients, Nora Volkow, the director of the National Institute on Drug Abuse, said Wednesday. 

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Research Doctors Doctor Drugs 144

pharmaphorum

MARCH 4, 2022

When it comes to pharma marketing, historically companies have had to either market direct to consumers — and trust them to find a doctor and bring up the company’s product with them — or to send sales reps to doctors — and hope they had the right mix of potential customers among their patients. That number is up 17% from 2019.

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Doctors Doctor Branding Pharma Companies 91

Drug Discovery World

AUGUST 29, 2023

The ABPI UK Pharma Reputation Index is based on an annual programme of opinion research, commissioned by ABPI from Ipsos, that delves into attitudes held by the general public, members of parliament and healthcare professionals (HCPs) regarding the reputation of the UK pharmaceutical industry.

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STAT News

SEPTEMBER 7, 2022

During his long career as a pediatric oncologist and cancer researcher, William Woods thought highly of the FDA’s work evaluating and approving new cancer drugs. Since the 1960s, the cure rate of all childhood cancers rose from from 25% to 80%. Then I got ALS.” ” Read the rest…

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Doctors Doctor Drugs Research 98

ACRP blog

MAY 6, 2024

Besides her complicated duties as a doctor in neurology at the time, she came to realize that esophageal precancerous lesions were wearing on her body, leading to even greater stressful thoughts about how the health crisis would affect her career and what others would think of her, and eventually to burnout. “I

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Scienmag

MAY 6, 2021

New research on organ maturation models could lead to improvements in drug development Credit: Image: Matti Ahlgren Determining safe yet effective drug dosages for children is an ongoing challenge for pharmaceutical companies and medical doctors alike.

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World of DTC Marketing

NOVEMBER 15, 2021

SUMMARY: Physicians are tired and overwhelmed with medical information on new drugs. A client launched an Oncology drug based on extensive research with physicians, but the results were not that good during a post-launch evaluation. 4our: There are too many messages associated with new drugs. It’s a huge challenge.

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Drugs Doctors Doctor Branding 238

Pharmaceutical Technology

AUGUST 12, 2022

In the lead-up to a critical meeting that will influence the approval of a new drug for amyotrophic lateral sclerosis (ALS), the US Food and Drug Administration (FDA) has detailed its plans to advance rare neurodegenerative disease research. The first AdCom was critical of the study’s robustness. The FDA’s action plan.

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World of DTC Marketing

AUGUST 7, 2022

The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. The result:? The result:?

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Doctors Doctor Generic Drugs Drugs 263

World of DTC Marketing

JUNE 10, 2021

According to research from HealthLink Dimensions, more than a third of physicians reported using social networks to communicate with their professional peers, and 59% said they see the value in social media and plan to use it as a resource in the future. When using the Internet to reach doctors, numbers don’t matter.

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Doctors Doctor Clinical Trials Clinical Trials 143

The Pharma Data

AUGUST 22, 2021

In the early days of the COVID-19 pandemic, doctors in Wuhan noticed something surprising. A review of the survivors’ medical records revealed that a significant number suffered from chronic heartburn and were taking an inexpensive drug called famotidine, the key ingredient in Pepcid. That’s where data scientists come in.

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World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? The drug carries a potential risk for a type of thyroid tumor and has a boxed warning. In researching research trends, Wegovy.com doesn’t have much traffic at all, but the DTC for the product has not started yet.

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Drugs Doctors Doctor Production 194

Trialfacts

OCTOBER 9, 2023

But researchers from Boston University are trying to help, and you can too. This research study hopes to develop a simple blood test, the Pramlintide Challenge test, to help in the early diagnosis of Alzheimer’s Disease. Pramlintide is an FDA-approved drug currently used to treat diabetes. Your Rights Who Can Participate?

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Drug Discovery World

MARCH 18, 2024

Landmark genetic research could allow doctors to accurately predict whether a patient is at risk of developing common diseases, decades before any symptoms would become evident. His research focuses on people from diverse backgrounds to ensure life-saving medical advances are accessible to everyone – a key issue for Snow Medical.

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World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online ads for prescription drugs are unique. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first.

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Doctors Doctor Drugs Pharma Production 217

Drug Discovery World

OCTOBER 5, 2023

A research team at the Francis Crick Institute and Great Ormond Street Hospital (GOSH)/UCL Great Ormond Street Institute of Child Health have identified potential treatments for children with rare genetic conditions. The researchers have shown that problems with calcium underlie these progressive diseases.

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Genetics Research Gene Doctors 59

STAT News

FEBRUARY 2, 2023

But for over a decade, these devices have been dogged by questions about how well they work and the serious complications they can cause for patients.

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Doctors Doctor Drugs Research 137

Pharmaceutical Technology

MAY 25, 2023

The Medicines and Healthcare products Regulatory Agency (MHRA) aims to launch a pilot genetic biobank that will gather patient data to associate drug-related adverse events to their genetic makeup. According to the press release, the MHRA will be the first drug safety regulator in the world to pilot such a biobank.

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Camargo

JULY 30, 2021

Barry Mangum talks the importance of pediatric research, its evolution over the years, and the obstacles and opportunities that the industry faces as it moves forward. How long have you been in pediatric clinical research, and how did you enter the field? So I’ve been working in that space about 43 years.

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Clinical Research Research Gene Therapy Gene 226

Medical Xpress

DECEMBER 8, 2022

For decades, doctors have treated kids with attention-deficit/hyperactivity disorder (ADHD) with methylphenidate, a stimulant drug sold as Ritalin and Concerta, making it one of the most widely prescribed medications aimed at the central nervous system.

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World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. They research the drug online and ask their physician about it if they decide it’s a treatment option. Still, the gatekeeper continues to be their doctor.

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Marketing Doctors Doctor Drugs 285

STAT News

MARCH 29, 2023

… Drugs that combat obesity could for the first time be included on the World Health Organization’s “essential medicines list,” used to guide government purchasing decisions in low- and middle-income countries , Reuters reports. Have a grand day, and drop us a line if you hear something juicy.

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Drug Discovery World

MARCH 8, 2024

For International Women’s Day (IWD), Diana Spencer highlights DDW interviews with eight inspirational women leaders in drug discovery and development. Dr Blythe Sather, Tune Therapeutics Dr Blythe Sather is VP and Head of Research at Tune Therapeutics. She also led the research collaboration with Editas Medicine.

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Advarra

JUNE 27, 2023

Clinical trials are studies involving human volunteers to research ways to prevent, detect, and treat various medical conditions. The goal is to identify safer, more effective methods of treating illnesses using new drugs or new combinations of existing drugs.

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Clinical Research Research Clinical Trials Clinical Trials 52

pharmaphorum

AUGUST 21, 2020

Doctors have called for rules to be tightened on coronavirus antibody tests in the UK amid fears that false readings could put the public at risk. The doctors said the tests should not be used without professional support, must give accurate results and be “properly readable”. Feature image courtesy of Rocky Mountain Laboratories/NIH.

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Doctors Doctor Antibody Marketing 60

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. The research was straightforward. Ask current patients what drove them to get an Rx for a branded product (MS drug). It helped with awareness but awareness translated into conducting more research. Where was DTC ranked?

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Branding Doctors Doctor Marketing 243

World of DTC Marketing

JULY 28, 2021

When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. It’s no secret that HCPs are using digital more and more.

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Doctors Doctor Marketing Drugs 313

Drug Discovery World

JUNE 12, 2023

At the American Association of Cancer Research’s Annual Meeting in Orlando, Florida, DDW’s Megan Thomas met with industry experts to learn more about their research and careers in the field of cancer research. Then, we move forward with what are called Investigational New Drug enabling studies.

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Research In-Vitro Doctors Doctor 52

Scienmag

FEBRUARY 27, 2022

Using computer drug simulations, researchers have found that doctors need to be wary of prescribing a particular treatment for all types of cancer and patients. The drug, called metformin, has traditionally been prescribed for diabetes but has been used in clinical settings as a cancer treatment in recent years.

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Drugs Doctors Doctor Research 56

Velocity Clinical Research

DECEMBER 6, 2023

Velocity Clinical Research, the leading multi-specialty clinical sites business, announced it has expanded into Poland, acquiring its first site, ClinMedica Research. The site is recognized as one of the best research facilities in the country by Sponsors and contract research organizations (CROs). and Europe.

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Clinical Research Research Clinical Trials Clinical Trials 52

pharmaphorum

AUGUST 9, 2022

AI could address the most significant issue in drug discovery, finds Ben Hargreaves, and also offers the potential to use tissue samples to create precision medicine for specific patient groups. Research published this year suggests that the incidence of Europeans dying from cancer is likely to increase by 32% in 2040, compared to 2020.

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Drugs Doctors Doctor Pharma Companies 100

World of DTC Marketing

MAY 2, 2022

One likened the firm’s earnings from advising Purdue Pharma and other pharmaceutical companies to “blood money” from drug traffickers. I couldn’t believe what I heard during a McKinsey report on a pharma company’s oncology drug. Yet, pharma continues to be aligned with MBA spreadsheet consulting.

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Sales Doctors Doctor Drugs 234

NY Times

DECEMBER 4, 2020

Baricitinib, an arthritis drug made by Eli Lilly, may reduce recovery time by a day, but costs about $1,500 and comes with side effects.

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Doctors Doctor Drugs Clinical Trials 55

Drug Discovery World

NOVEMBER 1, 2023

DDW’s Diana Spencer meets Dr Stephen Jones, Research Professor and Group Leader at the EMBL Partnership Institute for Genome Editing Technologies at Vilnius University’s Life Sciences Center. SJ: I lead a research group at the EMBL Partnership Institute in Vilnius, Lithuania. SJ: CRISPR is the obvious one.

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Gene Editing Research Gene Genome 59

XTalks

FEBRUARY 4, 2021

The power of leveraging clinical data to decipher disease mechanisms and fuel drug discovery has rapidly grown in the era of genomics and personalized medicine. Generation of strong research dataset cohorts must begin with high-quality clinical samples. Partnerships and Establishing Research Cohorts.

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