World of DTC Marketing

JUNE 23, 2021

Source: Fierce Pharma If that enthusiasm pans out in the long run, it could mean at least 300,000 patients taking the drug, or $10 billion to $15 billion in peak Aduhelm from U.S. sales alone, which is above consensus estimates of around $7 billion to $8 billion, the team said. Not to mention the $56,000 annual price tag.

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Drugs FDA Approval Doctors Doctor 218

pharmaphorum

AUGUST 21, 2022

There’s no word yet on its pricing, but for comparison Spravato was launched with an annual price tag of around $32,400, which the Institute for Clinical and Economic Review (ICER) concluded was around 25% to 52% too high to be cost effective.

Drugs 91

Drugs FDA Approval Production Marketing 91

pharmaphorum

NOVEMBER 24, 2022

Despite J&J’s high hopes for the drug, sales have remained low, not warranting a mention in any of J&J’s quarterly financial updates since launch, and the company will look to the new data to try to encourage take-up. and 17.6%, respectively, according to J&J’s pharma unit Janssen. and 14.1%, respectively.

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Trials Sales Drugs Marketing 52

pharmaphorum

DECEMBER 2, 2020

Few companies embody the term ‘pharma giant’ as much as Pfizer. This expertise in fermentation and large-scale pharmaceutical production put Pfizer in good stead when in 1941 the US government appealed to the pharma industry for support in producing penicillin for the war effort.

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Sales Production Drugs Marketing 127

Intouch Solutions

APRIL 11, 2024

Precision engagement is a data-driven approach developed for marketing and sales needs. In the pharma industry, precision engagement can be used to present patients, healthcare professionals (HCPs), and other stakeholders with relevant information and support at the right time. So, what is precision engagement?

Compliance 52

Compliance Marketing Drugs Pharma Companies 52

pharmaphorum

JUNE 2, 2022

Evaluate Pharma’s recent Orphan Drug Report subtitled its overview of the market ‘Niche no longer.’ This is based on the relative success orphan drugs have achieved, in terms of the number of approvals and the sales figures achieved for this area. Raising questions.

Drugs 52

Drugs Sales Marketing Development 52

pharmaphorum

MAY 17, 2021

Apellis Pharma has secured FDA approval for its complement C3 inhibitor Empaveli as a treatment for paroxysmal nocturnal hemoglobinuria (PNH) – with a label that will allow it to challenge Alexion’s established therapies directly. . billion and $1.1

Drugs 52

Drugs FDA Approval Marketing Clinical Trials 52

pharmaphorum

MAY 24, 2021

It is a newer concept for pharma marketers, however, who are now turning to modular solutions in response to the accelerated demand for content over the past year. Robb DeFilippis, managing director, life sciences, for end-to-end global creative production and sourcing partner Tag in the Americas agrees. About the interviewee.

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Marketing Branding Sales Life Science 80

pharmaphorum

NOVEMBER 19, 2021

So too are the sales figures. billion in vaccine sales this year. Indeed, the price tags for Pfizer’s and Moderna’s jabs are substantial. This sales strategy contrasts to AstraZeneca, which pledged to provide its vaccine on a not-for-profit basis until the pandemic ends. billion in covid vaccine sales in 2021.

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Sales Vaccination Vaccine Marketing 130

pharmaphorum

AUGUST 26, 2022

BioMarin Pharma has its landmark first approval for Roctavian – the first for a haemophilia gene therapy – and will now have to see if that can convert that into a viable business in Europe. million spread over five years.

Gene Therapy 109

Gene Therapy Gene Antibody Marketing 109

Pharma Marketing Network

OCTOBER 4, 2020

Don ( PMN): Hello everyone thanks for joining us at the Pharma marketing podcast. Don (PMN): Alright welcome back to the Pharma marketing podcast, I’m here with our guest Vlad Mkrtumyan of Logic Inbound and Author of the Doctor’s Guide to SEO. I’m your host Don Langsdorf our guest today is Vlad Mkrtumyan.

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Doctors Doctor Marketing Packaging 52

pharmaphorum

FEBRUARY 26, 2021

By most measures the single largest pharma company in the world, US-based Johnson & Johnson (J&J) is also arguably one of the most well-known drugmakers among the general public. . Johnson’s Baby Powder also went on sale during this year and was extremely successful.

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Sales Production Pharma Companies Marketing 116

XTalks

MARCH 22, 2023

The deal was surrounded by controversy as Swiss pharma Novartis was pushed out of the running by the French government, which reportedly sought to keep the companies’ combined economic power within the country’s borders. Within 2009 and 2010, Swiss pharmas Roche and Novartis acquired Genentech and Alcon , respectively.

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Life Science Drugs FDA Approval Vaccination 97

pharmaphorum

JUNE 15, 2021

The adoption of New Science – a unique combination of the best in science and health technology that address significant unmet patient needs – is delivering more precise and effective treatments, but often at a higher price tag, according to new research. And 65% of pharma sales rep meetings were held virtually.

Clinical Trials 89

Clinical Trials Clinical Trials Development Marketing 89

Drug Discovery World

NOVEMBER 13, 2023

Jens Fischer, PhD, Program Manager, Large Molecule Research Therapeutic Modalities, Roche Pharma Research and Early Development (pRED), on: ‘ Bispecific and next-generation antibodies for non-oncology indications such as ophthalmologic and neurologic diseases’.

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Protein Antibody Engineer Scientist 59

Drug Discovery World

NOVEMBER 9, 2023

Following this, Rebecca Croasdale-Wood, PhD, Director, Augmented Biologics Discovery & Design, Biologics Engineering, Oncology, AstraZeneca, will present: ‘Benchmarking the impact of AI biologics discovery and optimisation for pharma’. Croasdale-Wood will then participate in a keynote chat, interviewed by Miho. Filip Borgions, Ph.D,

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Engineer Antibody Protein In-Vivo 52

Pharmacy Checkers

FEBRUARY 21, 2020

Those contracts are based on NDC numbers, unique codes tagged to the drug package. The FDA’s draft guidance provides a path to create a new NDC number for the same drug, one that is also approved for sale in a foreign market. Maybe, just maybe, they will create a clearer pathway, (can I get a pathway III?)

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Drugs FDA Approval Manufacturing Pharmacy 61

The Pharma Data

MAY 5, 2021

Pharma showers Menendez with rare, off-cycle burst of campaign cash as Democrats eye drug pricing reforms ( STAT ). pharma spent a record $92M peddling influence during the first quarte ( Fierce ). Pharma & Biotech. Facing fresh pricing threats in D.C., inoculations ( CNBC ).

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Vaccination Vaccine Gene Therapy Contract Packaging 52

World of DTC Marketing

JUNE 16, 2021

The pharma industry has been riding a wave of public approval since they developed a vaccine to fight COVID-19, but that goodwill is going to be short lived thanks, in part, to the $56,000 price tag of Biogen’s new drug and insulin that too many people still can’t afford. Pharma’s primary customers is Wall Street.

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Drugs Branding Medicine Insulin 180

Pharma Marketing Network

JUNE 8, 2020

This is Don Langsdorf with the Pharma Marketing Network pleased to welcome today Dave Chase, co-founder of the Health Rosetta. I mean probably the only real exception is in specialty pharma in terms of, underlying cost actually having gone up. Don (PMN): Hi welcome. Good morning, Dave. Dave (HR): Sure. Thanks for having me on.

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HR Marketing Doctors Doctor 40