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Magazine: What Rishi Sunak can do for the UK pharma industry

Pharmaceutical Technology

All this, and the latest pharma industry news , comment, data, and analysis from GlobalData. Click here to view the latest issue of Pharmaceutical Technology Focus. Most recently, after a tumultuous 45 days, Liz Truss resigned as the UK’s prime minister paving the way for Rishi Sunak to take on the mantle.

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The most important website metrics

World of DTC Marketing

I DO care about how people came to my website, where they went when they left, and what content they viewed while on my website. What’s so good about clickstream analysis is that it can actually tell you how your audience is considering your therapy. Finally, pages viewed tell you what’s important to website visitors.

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Romantic partners can influence each other’s beliefs and behaviors on climate change, new Yale study finds

Scienmag

Few would argue that romantic partners have the potential to shift each other’s beliefs and behaviors, but what about their views on climate change specifically? Up until now there’s been little analysis of the dynamics of climate change conversations in romantic relationships and how the beliefs of one partner can influence the other.

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The futility of banner ads

World of DTC Marketing

The vast majority of digital advertising is not being viewed at all, yet the drug industry continues to waste money on them. Research has shown that only 35% of digital display ads received views. For every $1 million invested in online banner ads, just 0.1%, or $1,000, derives value for brands, resulting in $999,000 wasted by brands.

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The efficacy of Mental Health Apps

pharmaphorum

In their meta-analysis of published studies, the authors found universal deficiencies and concluded that there’s no convincing evidence that app-based interventions deliver meaningful outcomes. I reviewed all 14 meta-analyses included in the study and found the analysis to be accurate, but incomplete. Consistent Standards Matter.

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Large numbers of Americans morally opposed to abortion would still help friend or family member seeking one

Scienmag

A substantial minority of Americans morally opposed to abortion would nonetheless offer help to a friend or close family member who is seeking one, finds a new analysis of both public opinion data and in-depth interviews.

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The Composition and Value of a Portfolio Analysis

Camargo

One of Camargo’s differentiating offerings is the portfolio analysis, a high-level, integrated evaluation of the scientific, medical, regulatory, and commercial viability of each product within a sponsor’s portfolio. Why Conduct a Portfolio Analysis? Each product is unique, and so is the associated development strategy.