Remove who-we-are awards
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Introducing the Pharmaceutical Technology Excellence Awards 2023

Pharmaceutical Technology

The Pharmaceutical Technology Excellence Awards celebrate the greatest achievements and innovations in the industry. Recognition is excellent for the morale of your team and colleagues who drive the positive change. Recognition is excellent for the morale of your team and colleagues who drive the positive change.

Packaging 130
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The “business” of the pharma media

World of DTC Marketing

Pharma trade magazines have become irrelevant, and most could care less what they print, although they try to suck up with phony awards. It’s up to people within the industry to push back and try to be the change we want and need to see. I have received three trade magazine awards in my DTC career. It’s disgusting.

Drugs 155
Insiders

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On the pharma ecosystem

World of DTC Marketing

Trade magazine awards don’t mean anything if one company makes a bad decision that stains our industry. Second, they run into managers who are aware of costs but don’t understand the value to patients. Our awards should be decided upon by the people we serve not by industry insiders.

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What it Takes to Build a World-Class SEO and Content Strategy Team

Intouch Solutions

We are fortunate that our leadership at EVERSANA INTOUCH strives to grow and develop forward-thinking and innovative teams, all while keeping an eye on business growth and providing top-notch services to our clients. Both teams now consist of about 30 members and are fully integrated into strategic processes and practices.

Branding 105
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Covid vaccine profits and the strain on supply channels

World of DTC Marketing

Moderna, maker of one of only two vaccines granted emergency authorizations to prevent COVID-19 in the US, has been shamed with a 2020 “Shkreli Award” by the Lown Institute, a healthcare think tank. In part, he responded, “We have the best people who work on logistics in the world ready to deploy this to states. Supply Issues?

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Corporate politics and eMarketing: Mismatched

World of DTC Marketing

Those people who are willing to disrupt pharma cultures will have a great career but it takes time, effort, and empathy for patients to make changes. Those of us who work with/in pharma are aware that corporate politics is a strong aspect of everything we do. The answer is corporate politics.

Marketing 269
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June 27, 2023: Reflections on Health Equity in the Pragmatic Trials Landscape From the Annual Steering Committee Meeting

Rethinking Clinical Trials

Trontell, who is the associate director for comparative clinical effectiveness research at the Patient-Centered Outcomes Research Institute (PCORI), said that health equity is a key component of the patient-centered efforts underlying all of PCORI’s research. In an interview during the meeting, Drs.

Trials 130