pharmaphorum

APRIL 30, 2021

Turning words into actions with patient engagement. Boehringer Ingelheim’s Carinne Brouillon tells us how the company co-created its recent Global Patient Partnership Summit with patients. “A Experts from ICON give us their views on the past, present and future of NICE’s standing on the world stage.

Marketing 98

Marketing Sales Regulation Drugs 98

Pharmaceutical Technology

APRIL 13, 2023

Following the increased use of telemedicine during the Covid-19 pandemic, the potential of digital technologies in communication, data collection, and analysis has become increasingly realised by patients, healthcare systems, and clinical trial sponsors. However, there is still some use of remote patient monitoring technologies.

Clinical Trials 130

Clinical Trials Clinical Trials Trials Dermatology 130

pharmaphorum

OCTOBER 26, 2020

A new analysis looks at these barriers and asks how they could be overcome. In addition to representing more efficient and cost-effective options in healthcare coverage, these measures offer the prospect of positive health outcomes and quality of life for patients. Understanding payer views of preventive care.

Life Science 130

Life Science Genetics Development Vaccination 130

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. However, that being said, patients will use telehealth for tasks “they feel” don’t require an in-person visit. First, let’s dispel a recent topic: telehealth.

Doctors 296

Doctors Doctor Production Marketing 296

pharmaphorum

FEBRUARY 11, 2022

Rare diseases are challenging to identify, and the relatively small number of patients suffering from these diseases are dispersed across the globe. However, for patients with rare diseases, information can be pivotal yet unattainable. For us, it’s operating at the intersection between data and software.

Life Science 105

Life Science Engineer Development Big Data 105

pharmaphorum

OCTOBER 28, 2021

As the world is slowly, gradually, hopefully emerges from the shadow of COVID-19 there’s a unique opportunity to re-discover what matters most to patients. Time for a new model in patient access. We now have a unique opportunity to re-discover what matters most to patients, says Alnylam’s Kasha Witkos.

Clinical Trials 52

Clinical Trials Clinical Trials Medicine Trials 52

pharmaphorum

JANUARY 22, 2021

Many physicians are also now reporting affordability issues among their patients. The survey focused on oncologists and neurologists, two specialties that regularly see immunocompromised patients receiving long-term treatment, and also surveyed pulmonologists and urologists to gauge the wider impact on prescribing habits.

Pharmacy 105

Pharmacy Marketing Research Nurses 105

World of DTC Marketing

AUGUST 25, 2021

MS patients are often more willing to try new treatments but are very wary of quality of life issues. However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. Prescription drugs for depression should take an empathetic view but should not over-promise.

Marketing 154

Marketing Production Drugs Doctors 154

World of DTC Marketing

OCTOBER 30, 2020

PAGES VIEWED. However, in a deeper analysis, we have found that each page’s time is too short to read its entire content. WHAT’S DRIVING TRAFFIC: My analysis of traffic indicates that the vast majority of traffic is coming from Google. 3hree: A/B testing on different home page concepts.

Branding 279

Branding Marketing Development Research 279

pharmaphorum

AUGUST 24, 2020

Could collecting, understanding, and disseminating patient-reported outcomes during trials be the key to advancing oncology treatments and improving cancer outcomes? . Project Patient Voice . Overall, it aims to advance the development and regulation of oncology drugs, and make patient experience “more visible”. .

Trials 128

Trials Clinical Trials Clinical Trials Production 128

World of DTC Marketing

DECEMBER 23, 2020

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. In an era of a pandemic, are psoriasis patients really going to ask for a drug that may compromise their immune system? What are other patients saying about it?

Doctors 249

Doctors Doctor Drugs Marketing 249

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Some of these studies associated information seeking more strongly with patients with chronic conditions and those with a more positive view of DTC advertising. ” Uh…no. Is this true for all advertised drugs?

Drugs 185

Drugs Doctors Doctor Research 185

Roots Analysis

JANUARY 2, 2024

Patient engagement refers to a strategic collaboration between patients and their treatment providers to offer all the relevant resources to patients in order to enable them to make appropriate decisions for their health. What are Applications of Patient Engagement? What is Fine Grained Sentiment Analysis?

Development 40

Development Marketing Research Production 40

Cloudbyz

JULY 12, 2023

Empower your healthcare organization with the ability to derive valuable insights from real-world data, enabling evidence-based decision-making, improved patient outcomes, and operational optimization. This promotes patient safety, regulatory compliance, and continuous quality improvement.

Compliance 90

Compliance Clinical Trials Clinical Trials Research 90

WCG Clinical

MARCH 17, 2023

With many clinical research sites facing study start-up delays and backlogs, performing a coverage analysis efficiently and thoroughly is critical to the study start-up process. But why is the coverage analysis process so vital for clinical trials and how can research sites do it more effectively?

Compliance 52

Compliance Clinical Trials Clinical Trials Trials 52

Cloudbyz

NOVEMBER 1, 2023

Monitoring and assessing the safety of these products involves the collection, analysis, and reporting of adverse events and drug reactions. MedDRA integration facilitates the systematic analysis of data related to specific adverse events, making it easier to identify potential safety concerns.

Compliance 94

Compliance Drugs Production Regulation 94

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. One of the services that I provide is an in-depth analysis of clients’ websites, including analytics. 2wo: Time on site and pages viewed remain very low.

Branding 180

Branding Marketing Production Pharma Production 180

World of DTC Marketing

FEBRUARY 16, 2021

SUMMARY: This month, McKinsey agreed to pay nearly $600m to settle claims that its advice had exacerbated the deadly US opioid crisis, yet pharma views McKinsey as business gurus. McKinsey is loaded with MBAs addicted to spreadsheets and PowerPoint presentations, so of course, they know about patients and pharma? What about patients?

Sales 154

Sales Pharma Companies Drugs Marketing 154

pharmaphorum

OCTOBER 27, 2020

Collecting and analysing anonymised patient data has the potential to generate valuable insights that can catalyse research, lead to improved patient care, and power the development of new treatments. This is because typically, ‘real-world’ medical data is collected from patients who are ill.

Clinical Trials 116

Clinical Trials Clinical Trials Trials Development 116

World of DTC Marketing

JANUARY 21, 2021

3hree : Average page views were 2.6. 5ive: Clickstream analysis indicated that visitors came from Google via organic search. It’s too important as it’s a key patient touchpoint. This was extremely high and needs to be improved immediately. Again there is significant room for improvement.

Production 180

Production Branding Pharma Companies Development 180

Cloudbyz

SEPTEMBER 14, 2023

The integration between Patient Recruitment and Electronic Data Capture (EDC) systems is a pivotal advancement in the realm of clinical research. This fusion of technologies streamlines the entire clinical trial process, from patient recruitment to data management and analysis.

Clinical Trials 81

Clinical Trials Clinical Trials Clinical Research Trials 81

pharmaphorum

DECEMBER 14, 2020

As this issue’s title suggests, patient centricity is about more than just talking points and marketing strategies – it requires companies to truly listen to, engage with and partner with the patients they serve, and in putting this month’s Deep Dive together it’s been great to see that so many pharma firms are now taking this to heart.

Clinical Trials 76

Clinical Trials Clinical Trials Trials Marketing 76

Drug Discovery World

JANUARY 18, 2024

Preventing CRS in the first instance would have a significant impact on patient health and wellbeing, as well as reducing the burden on the healthcare system. Current CRS treatments require intravenous infusion, which is difficult to deliver out of hospital, and some can only be used off label in combination with bispecific antibodies.

In-Vivo 64

In-Vivo Antibody Clinical Trials Clinical Trials 64

Drug Discovery World

SEPTEMBER 20, 2022

This is the first time that replicable genetic findings have been reported in over 30 years of study into the disease, potentially offering new approaches for better diagnosis and treatment of patients. . On the right: the same disease architecture view coloured to show the critical SNPs associated with each community.

Genetics 52

Genetics Biobanking Genotype Gene 52

Drug Discovery World

OCTOBER 26, 2023

Transcriptomics, an unbiased approach to quantify mRNAs in a sample, is an excellent method to generate highly multidimensional functional readouts from biological material, thus giving a precise view on the state of cells and organs, while being highly scalable and economical. phosphorylations or ubiquitinations).

Drugs 52

Drugs Protein Genome Genomics 52

pharmaphorum

OCTOBER 1, 2021

This issue assesses European pharma’s approach to strategic communications, the future of pharma commercialisation, communications gaps with patients and, with the pandemic continuing to cast a long shadow over healthcare, how to maximise the effectiveness of HCP engagement. Closing pharma’s communication gap with patients.

Doctors 52

Doctors Doctor Marketing Branding 52

Cloudbyz

FEBRUARY 8, 2023

TWO – Improved data analysis: ChatGPT’s advanced natural language processing and machine learning capabilities allow for more accurate and comprehensive analysis of pharmacovigilance data, resulting in an improved understanding of drug safety issues. It offers 360 degree view across R&D and commercial.

Compliance 60

Compliance Drugs Development Production 60

XTalks

MARCH 19, 2024

The 11-member committee voted unanimously in favor of the use of J&J’s Carvykti (ciltacabtagene autoleucel) as a second-line treatment for multiple myeloma patients who have received one to three prior lines of therapy. The ODAC felt patients would likely choose the treatments for the length of remissions observed.

Clinical Trials 59

Clinical Trials Clinical Trials Trials Immune Response 59

World of DTC Marketing

AUGUST 11, 2021

What’s so unique about DTC marketing is that all initiatives work together to drive a targeted patient behavior. Forget about total visitors and concentrate on total visistors vs. bounce rate, time on site and pages viewed. That’s what most DTC marketers believe because management wants concrete results.

Marketing 143

Marketing Production Clinical Trials Clinical Trials 143

pharmaphorum

DECEMBER 17, 2021

Read on for a look at some of the biggest stories from Frontiers Health, how digital is making healthcare more patient-friendly and key ways to optimise decentralised clinical trials. A multi-platform approach: the future of patient services. Accelerating patient engagement in the digital health era.

Clinical Trials 98

Clinical Trials Clinical Trials Medicine DNA 98

pharmaphorum

OCTOBER 20, 2022

Together, these groups compile vast amounts of data, including rich information on patient populations, target customers, and the competitive landscape. Historically, competitive and market analysis data has been stored in spreadsheets. Historically, competitive and market analysis data has been stored in spreadsheets.

Branding 98

Branding Marketing Production Pharma Companies 98

pharmaphorum

AUGUST 4, 2020

Several factors make it difficult for HTA bodies often to assess orphan drugs, including a lack of robust trial data due to difficulties in finding patients, the absence of randomised controlled trials, the use of surrogate endpoints, and the lack of active drug comparators. Source: CRA Analysis. Source: CRA Analysis.

Drugs 122

Drugs Manufacturing Marketing Regulation 122

Cloudbyz

MARCH 9, 2023

This not only ensures that safety issues are addressed more quickly, but it also helps to minimize the risk of harm to patients and the public. For example, medical device manufacturers, regulatory agencies, healthcare providers, and patients can all work together in real-time to identify and resolve safety issues.

Compliance 52

Compliance Manufacturing 52

Pharmaceutical Technology

MARCH 20, 2023

Leading the race to commercialisation is Intercept Pharmaceuticals, which, in December 2022, resubmitted the new drug application (NDA) for its obeticholic acid (OCA), an FXR agonist, as a Class 2 resubmission (which has a six-month review period) for the treatment of patients with pre-cirrhotic liver fibrosis due to NASH.

Marketing 130

Marketing Trials Hormones Clinical Trials 130

Drug Discovery World

JULY 5, 2023

With my holistic view of our cancer research solutions, I help our team to develop solutions and workflows that meets the unique needs of customers in the field. A fulfilling part of my job is meeting the scientists, companies, and institutions at the forefront of ground-breaking research that are advancing patient health outcomes.

Research 98

Research Protein Scientist Immune Response 98

World of DTC Marketing

OCTOBER 9, 2020

It involves not only your product website but also what other patients are saying about your product in social media. The online diabetes patients are much different, for example, from the online psoriasis patient and their online needs are unique to each other. What about switching more money from TV to digital?

Marketing 139

Marketing Branding Pharma Production Production 139

World of DTC Marketing

MARCH 22, 2021

It also entails using social media and other health websites to see alternatives and what other patients say about the product. Your goal is that pesky engagement word and can be measured by return visitors and an analysis of the pages they viewed beyond coupons for discounts. That research entails going to the product website.

Pharma Production 261

Pharma Production Production Marketing Doctors 261