Remove tag pharma
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RFID: The future of smart labelling?

Pharmaceutical Technology

The pharmaceutical industry began using radio frequency identification (RFID) tags in the early 2000s. Pfizer was the first to use the tech, adding RFID tags to track a Viagra (sildenafil) shipment circa 2006. Twenty years ago, the cost of implementing RFID tags and the ecosystem (software) was much more expensive than today.

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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

When will pharma stop using programmatic online ads? NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. Again and again, I have seen robust fraud and online ads being placed on sites that pharma would normally block in their system.

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Biogen’s Alzheimer’s drug: What’s the price tag on hope?

World of DTC Marketing

With a lot of money pouring in from MS drugs, their CEO decided that they needed to act like big pharma and moved the company to downtown Cambridge under the guise that it was necessary to get closer to biomedical R&D. If the drug is approved you can bet that it’s going to carry a huge price tag.

Drugs 187
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STAT+: Medicare will take R&D costs, effectiveness into account when it negotiates drug prices. But studies show that doesn’t affect prices

STAT News

By law, Medicare will have to take a medication’s efficacy and its research and development costs into account when it starts to negotiate drug prices — but recent research shows pharma companies ignore those factors when they pick prices for their products. But neither factor has much effect, the studies concluded.

Drugs 98
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#news #biotech Bluefin tuna tagged for the first time in UK waters with acoustic ‘residency’ tags

BioTech 365

Biotechnology, Pharma and Biopharma News – Research – Science – Lifescience ://Biotech-Biopharma-Pharma: Bluefin tuna tagged for the first time in UK waters with acoustic ‘residency’ tags.Bluefin tuna have been tagged with state-of-the-art acoustic tracking tags for the first time … Continue reading →

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The current pharma business model is unsustainable

World of DTC Marketing

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. It should be a warning to other pharma companies. Now Biogen is a shell of a company selling off assets to survive.

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Google’s 2021 Title Shakeup Part 1: What Pharma Marketers Should Know

Intouch Solutions

blue links) of the organic results appeared to be pulling from content outside of the HTML title tag at a much higher frequency. With that, the Intouch SEO team has assessed the impact of these changes across our pharma clients’ brands. Title Tag – This is an HTML element that provides a title for the page. Source: Google.