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The futility of banner ads

World of DTC Marketing

Digital ad spending in the industry will reach $15.84 Although growth in digital budgets is slowing, we estimate the category will see nearly $20 billion in spending in 2024. The vast majority of digital advertising is not being viewed at all, yet the drug industry continues to waste money on them. billion in 2022.

Branding 270
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The efficacy of Mental Health Apps

pharmaphorum

In January, PLOS Digital Health published a study which claimed that there’s “sparse” data to support the efficacy of most mental health apps. In their meta-analysis of published studies, the authors found universal deficiencies and concluded that there’s no convincing evidence that app-based interventions deliver meaningful outcomes.

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Pharma needs to move to digital NOW

World of DTC Marketing

If there is one industry that needs to think more about digital, it’s pharma. The reliance on agencies still is a building block, but who on the brand team is the person to ensure you maximize your digital strategy? One of the services that I provide is an in-depth analysis of clients’ websites, including analytics.

Branding 180
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The most important website metrics

World of DTC Marketing

I DO care about how people came to my website, where they went when they left, and what content they viewed while on my website. What’s so good about clickstream analysis is that it can actually tell you how your audience is considering your therapy. Finally, pages viewed tell you what’s important to website visitors.

Branding 155
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Deep Dive: Digital Health 2021

pharmaphorum

There is no doubt that the COVID-19 pandemic has accelerated the adopt of digital health. As this issue’s contributors discuss, the rapid transition to digital has showcase the potential of technology across the industry, but how can we continue this momentum beyond the pandemic? Digital health: making medicine more human.

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Digital clinical trials: Trends to watch in 2023

Pharmaceutical Technology

Following the increased use of telemedicine during the Covid-19 pandemic, the potential of digital technologies in communication, data collection, and analysis has become increasingly realised by patients, healthcare systems, and clinical trial sponsors.

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The right balance in DTC: Tv versus digital ads

World of DTC Marketing

However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. Healthcare digital advertising spend will overtake healthcare TV ad spend for the first time in 2021.